Bob Baker's The Buzz Factor

Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
September 09, 2008
Using Google as a Marketing Tool
Cameron Mizell, a musician from Brooklyn, NY, wrote a blog post last week on how to create a fan email list with Google Docs. It's well done and demonstrates just one way that anyone can take existing technology and turn it into a no-cost marketing tool.

Another way to use Google to build a mailing list is Google Groups. With this option, in addition to having a place where people can sign up to get email updates, you can also create a mini fan community where members can create profiles, start discussions, upload files and photos, etc. Be sure to check out all the settings and adjust them according to how you want the group to operate.
Of course, Google also owns Blogger, which you can use to publish a blog for free. They run YouTube and Google Video. I've also seen some creative uses of Google Calendar to post show schedules.
There are no shortages of free promotion tools. The real question is ...
What will you do with them?
-Bob
Ready to turbo-charge your music marketing campaign? Check out all the new Crash Course packages on Music Marketing, Music Publicity, and Internet Promotion at TheBuzzFactor.com.

Of course, Google also owns Blogger, which you can use to publish a blog for free. They run YouTube and Google Video. I've also seen some creative uses of Google Calendar to post show schedules.
There are no shortages of free promotion tools. The real question is ...
What will you do with them?
-Bob

posted by Bob Baker @ 11:39 AM
2 comments
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Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
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Bob,
NIce article. I'm building my own list using a new technology. I've set up a membership site with a free membership level which gives access to some free content. Members have the option to upgrade to paid options at any time.
The idea is to increase the 'perceived value' of your offering to get email addresses - so instead of free mp3 samples, newsletters, etc you can offer access to your community.
That is a great article. There are so many ways to get free promotion. It just takes a little digging around. Thanks for the insight