Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

September 09, 2008

Using Google as a Marketing Tool

Cameron Mizell, a musician from Brooklyn, NY, wrote a blog post last week on how to create a fan email list with Google Docs. It's well done and demonstrates just one way that anyone can take existing technology and turn it into a no-cost marketing tool.
Another way to use Google to build a mailing list is Google Groups. With this option, in addition to having a place where people can sign up to get email updates, you can also create a mini fan community where members can create profiles, start discussions, upload files and photos, etc. Be sure to check out all the settings and adjust them according to how you want the group to operate.

Of course, Google also owns Blogger, which you can use to publish a blog for free. They run YouTube and Google Video. I've also seen some creative uses of Google Calendar to post show schedules.

There are no shortages of free promotion tools. The real question is ...

What will you do with them?


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posted by Bob Baker @ 11:39 AM   2 comments


At Sep 15, 2008 8:32:00 PM, Anonymous Will said...


NIce article. I'm building my own list using a new technology. I've set up a membership site with a free membership level which gives access to some free content. Members have the option to upgrade to paid options at any time.
The idea is to increase the 'perceived value' of your offering to get email addresses - so instead of free mp3 samples, newsletters, etc you can offer access to your community.

At Sep 23, 2008 4:14:00 PM, Anonymous Rock Band Videos said...

That is a great article. There are so many ways to get free promotion. It just takes a little digging around. Thanks for the insight


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