Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

July 25, 2008

What Is MySpace Up to Now?

That's right, MySpace has a new trick up its sleeve. One that could very well impact you.

In recent weeks, MySpace has started hyping a new way for independent acts to advertise on the mega site. The new service, called "Find Your Fans," works a lot like Google AdWords.
As MySpace describes it:
"Your ad will run on MySpace and be targeted to the users that you have chosen. Your ad will continue to run until your campaign has reached the maximum spending limit or the scheduled end date you have set for the campaign.

"You do not pay for your ad to simply appear on MySpace. You are only charged when someone clicks on your ad."
How much does it cost?
"The minimum spend for a campaign is only $25. You only pay when someone clicks on your ad and visits your profile (.25 cents for each click). You tell us how much you're willing to spend upfront, so you'll never spend more than planned."
Where will my ads be shown?
"Your ad will be shown across the entire MySpace site. You choose who you want to see your ad, and we make sure only the individuals matching that profile see your campaign."
I have no idea what kind of results anyone has gotten yet, but it sounds interesting. Read more about it here.

And if you've used it and have some feedback to report, please leave a comment below.

Of course, for non-advertising strategies, check out my popular MySpace Music Marketing book.


P.S. Get FREE access to my special report 4 Ways to Attract More Music Fans Faster and hundreds of other music career tips, tools and resources. Go grab your free music stuff now.

posted by Bob Baker @ 2:01 PM   4 comments


At Jul 26, 2008 7:58:00 PM, Blogger Sam Bhattacharya said...

Tom sent out that offer some weeks ago. Why would artist spend $25 dollars for a mere 100 clicks on their ad? I think there are much more economical ways to go about targeting the right kinds of friends, as you explained in your book.

BTW Bob, I now have over 2000 friends and many thousands of song plays, thanks to following the advice in your book. :-)

At Aug 5, 2008 1:28:00 AM, Anonymous Anonymous said...

Hi guys.

On the myspace tip, check out this free e-book which give a nice MySpace overview and a heap more.



At Aug 30, 2008 5:45:00 PM, Blogger Miss Manager said...

I agree with Sam i manage a band called BenSem. I have put their names forward for it but if you think about Guerilla marketing WOM etc could probably get better results free of charge. Ill keep you informed

At Sep 6, 2008 12:57:00 AM, Anonymous Chris B said...

Bob didn't mention that this myspace clicks thing is only available to people in USA (or targeting USA)


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