Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
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Since 1995, I've been publishing a free email newsletter packed with tips, tools and resources to help songwriters, musicians and bands succeed. When you subscribe, you'll receive a wealth of usable ideas and recommendations. Every issue features at least some of the following:
- What successful independent acts are doing to attract fans and sell more music
- Answers to frequently asked music marketing questions
- My latest use-it-now advice to help you overcome self-promotion obstacles
- New music web sites, services and trends you need to know about
- Links to breaking music news stories that could affect your career
And once you're a subscriber, you'll get access to a Buzz Factor Premium Content web site that features:
- Access to five year's worth of Buzz Factor back issues featuring hundreds of music tips, tools and resources
- Free downloads of my live workshop handouts and sample book chapters
- Articles by industry experts on "Smashing the Press Release Myth," "How Radio Promotion Really Works," "Eight Commercial Radio Airplay Myths" and more.
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What Subscribers Are Saying About
The Buzz Factor E-zine ...
"I've been receiving your informative newsletter for some time now and it has been the most important tool I've ever received in my career." -Ivette Vinas, Miami, FL
"I enjoy your material very much: intelligently written, accessible, friendly and really helpful. I like the tone of your writing and the fact that you do not come across as a music hipster or an arrogant know-it-all." -Barbara Lewis, Montreal
"After sifting through a few issues, I am floored by the amount of quality info here. I'm looking forward to reading more. Just wanted you to know how impressive The Buzz Factor is."-Lenny Hamilton, Nashville, TN "Your information has improved my music career 100%! Thanks to you, many musicians have the power to enjoy a career instead of old age and the wish that they 'would of, should of'" -Jimmy Peace, Audio id "I take your ideas into strong consideration when I promote my deliciously wicked blend of 'folktronica' music online and off. Your tips have been a godsend!" -Laya Fisher, Australia "Thanks for the tips! You have excellent ideas in your newsletter." -Debb Starr, Starlite Orchestra, Washington, DC "I really appreciate your tips on how to publicize and promote my band. Yours are among the best suggestions for musicians I've ever seen -- specific, realistic, inexpensive, clear, creative and practical." -Laura Mills, Saint Monday, Los Angeles "I just love all the information you so graciously give to all us musicians, artists, etc. It's a tremendous help considering most of us do not have much of a budget to work with."
-Rocky Tatarelli, jazz saxophonist
What About Bob?
The Buzz Factor is produced by Bob Baker, an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes. Find out more about Bob and his live events.
Bob's Bestselling Books
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
MySpace Music Marketing:
How to Promote & Sell Your Music on the World's Biggest Networking Web Site