Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

August 04, 2008

YouTube Mega Hits: Avril Lavigne, Rihanna, Alicia Keys & Fred

It finally happened. The coveted "Most Viewed YouTube Video of All Time" was recently shaken from its throne when Avril Lavigne's "Girlfriend" video knocked "Evolution of Dance" from it's long-held #1 spot.
As of this writing, both videos have around 95 million views each. That's a lot of eyeballs watching skirts and crazy dance moves.

In fact, of the top 10 most viewed YouTube videos of all time, seven of them are music related. Rihanna's "Don't Stop the Music" is #4 with 64 million views, Timbaland's "Apologize" is #5 with 62 million, Alicia Keys' "No One" is #6 with 61 million.

Even "Fred" Gets 24 Million YouTube Views

Have you heard about the latest YouTube video sensation? His name is Fred, a "6-year-old with anger management issues" played by 14-year-old Lucas Cruikshank from Nebraska.

In just the last few months, Fred burst onto the video scene and now boasts 359,000 subscribers. Check out to see what the buzz is about.

His most popular video, Fred Loses His Meds, has been viewed 7.4 million times in two months. Amazing. It's just the latest example of how a clever idea -- musical or otherwise -- can spread online.

Your mileage may vary, of course. You probably won't get mega millions of people watching your stuff. But what if you could get just 10,000 people to watch one of your videos? Would you be happy with that?

I think so. The question is: What can you do that's clever, amazing, funny, sexy, cute or remarkable enough to inspire people to send emails to their friends saying, "You have got to check out this video!"?

That's the million dollar question.


P.S. For more ideas on this topic, check out my special report, How to Use Video to Promote Your Music Online.

Here's just some of what you'll find in this resource:
  • 9 ways to produce music videos on a shoestring budget
  • 4 places to find indie film directors who will produce your music videos for free
  • How to get fans to create your music videos for you
  • 14 Music Video Themes you can use to create clips your fans will love (many of these will surprise you)
  • 28 places to host and stream your videos online at no cost
Read more about it here.

posted by Bob Baker @ 10:14 AM   1 comments


At Aug 12, 2008 5:07:00 PM, Anonymous Sebastiano Mereu said...

Bob, you are definitely right: 'Online music video promotion is hot ... and GETTING HOTTER!' I experienced it with my former band. We created a video for less than $200 and spread it online. That was before Youtube. Nonetheless, someone on our Swiss national music television got her eyes on it and we were on TV without record deal or anything. The video was funny and with a catchy song title: I'm in love with Britney Spears. Too bad we didn't have Youtube in 2002 to market our video. It could have been even better.


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