Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

September 24, 2008

Guerrilla Marketing on the Front Lines

After many years of publishing by own brand of Guerrilla Music Marketing books, I am now officially part of Jay Conrad Levinson's series of Guerrilla Marketing books.

You see, Jay wrote the first Guerrilla Marketing book back in 1983. It was one of several books that inspired me to travel the path I've taken.

Jay's original Guerrilla book spawned a series of about 30 books that he's written or co-written over the years, and millions of copies have been sold.

Even though Jay gave me his blessings years ago to use the Guerrilla name, I've never actually been part of his series. But that changes this week with the release of Guerrilla Marketing on the Front Lines.

The subtitle of this new, 300-page book is "35 World-Class Strategies to Send Your Profits Soaring." My pal Mitch Meyerson (an awesome guitar player, by the way) spearheaded this title and asked some of his favorite guerrilla marketers to each contribute a chapter. And I'm one of them!

I'm honored to be in such great company.

Mark Victor Hansen (of Chicken Soup for the Soul fame) wrote the Foreword. Some of the other authors include Alex Mandossian, Michael Port, Rick Frishman, Al Lautenslager, Roger C Parker, Travis Greenlee, Craig Valentine, Grant Hicks, and many more.

Here's the cool part ...

The official launch date is today, Sept. 24. If you purchase the book this week, I'll send you details on how to access a special live conference call that features me, Jay, Mitch, and several of the other Front Lines authors.

You can order the book on Amazon here (please do that today, if you can):

Be sure to forward your Amazon receipt to me so I can send you the conference call details.

Or get an autographed copy directly from me by using this link. Note that I have only about 30 copies in my personal stock, so quantities are limited with this option.

When you order it from me, I'll also send you details to access the call.

This is exciting. Thanks for allowing me to share this good news with you!


P.S. Did you enjoy this blog post? Get more tips like these when you subscribe to my Buzz Factor ezine -- the longest running music career tips email newsletter on the Internet. Since 1995. Go grab your free subscription now.

Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.

posted by Bob Baker @ 8:53 AM   1 comments


At Sep 24, 2008 10:58:00 AM, Anonymous Will said...

Congrats Bob! You're the original music marketing maverick.

PS. I think you mean 'foreword' o;)


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