Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

November 04, 2005

A Different Way to Tour

I just received an e-mail from a realtor pal and it got me thinking about unique exposure opportunities for musicians. It seems a number of houses in the same neighborhood have just been renovated and are now on the market for sale. To draw potential buyers, the realtors involved are having a house tour.

But the focus of this tour isn't only on the houses. To make things interesting, each house will host an exhibit by a fine artist and live music from an area musician. Cool idea.

Thought nugget: Anywhere that a group of people gather, it's an opportunity to get your music into the ears of potential new fans. Don't think about nightclubs, coffee shops and traditional venues only. Think in terms of opportunities to reach groups of people.

What other events and venues might apply? How about singles events, bingo nights, haunted houses (since we just celebrated Halloween), tenant appreciation parties at apartment complexes, art exhibit openings, or strip mall sidewalk sales?

The possibilities are limitless. Think about it. Then act on your ideas. Talk to people, make some calls, and make things happen!

posted by Bob Baker @ 9:59 AM   1 comments


At Nov 9, 2005 5:35:00 PM, Anonymous Anonymous said...

There is a new reality, new existance, and new ways of doing things with the web and online revolution. And what Independent Artists are able to do today is vastly different from what was possible before, especially around the power of banding together for effective promotion, just as those realtors did.

One emerging site has already capitalized on this timely opprtunity, and is representative of the new generation of community based free sites for the new breed of Indie Artists and music lovers all over the world.

Have a look at:



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