Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

September 16, 2005

Stupid Mistakes Musicians Make

Sometimes the most important things you can do for your career advancement are the simplest things. This e-mail provides a case in point ...

"Hi Bob, it's Beau Wadsworth with the Rude Street Peters. I'm a big fan, bought your books, etc. Anyway, you have talked in the past about how important it is to put contact info on ALL of your materials -- every single piece. So I thought you would appreciate this."

Beau sent me this forwarded e-mail from the Film Music Network mailing list:
"We received a CD from a group for a documentary that I'm supervising and there is no contact information on the CD. I'm interested in licensing one of their tracks."

Later in the same message, the mailing list moderator added:

"This music supervisor is ready to license this music, but the band failed to put contact information on the CD. Putting it on the tray card or case is not good enough, especially if the CD gets separated from the case. SO ... if you're the band who submitted it, please contact (details left out for privacy reasons) and we'll get your info to this music supervisor."

There's no need for me to elaborate on this much further. The point is clear. Don't take anything for granted. Assume the items in your promo kits will get separated, stepped on, mutilated and run through the ringer. Package them securely and make sure EVERYTHING is labeled properly and clearly.

Don't miss out on a great opportunity because of a simple, stupid mistake!

posted by Bob Baker @ 11:00 AM   2 comments


At Sep 16, 2005 6:34:00 PM, Blogger Chilly Willy said...

hmm, ur advice has been noted! you wouldnt think of it but its true, your shit might get passed through so many people that items are bound to be separated from ur package..

At Sep 16, 2005 6:34:00 PM, Blogger Chilly Willy said...

oh, by the way ;)


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