Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

October 15, 2008

Hollywood Launch a New Music Release

What can musicians learn from software developers about introducing something new to the public? Maybe a lot. But it's probably not what you think.

According to this page on the 37 Signals web site, it boils down to three steps:

1) Tease
2) Preview
3) Launch

Read it for more details, but I think there's a lot that can be applied to music here.

Bottom line: Promotion shouldn't start the day the CDs arrive from the manufacturer (or the songs are available on iTunes). A whole string of activities can take place in the weeks and months leading up to the "for sale" date.

Thanks to Nashville musician Christopher Joel for turning me on to this concept!


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posted by Bob Baker @ 2:27 PM   2 comments


At Oct 16, 2008 1:27:00 AM, Anonymous Music. Marketing. Management said...

I think there's a whole huge lot musicians can learn from how professional online marketers and software developers do things - not least that they give some of their best stuff away free to get buzz out there.

At Oct 22, 2008 6:34:00 PM, Blogger SursumTX said...

It seems like a lot of artists can use this approach, and do, although they may not realize it.
Tease -- post & say "we're working on an album / EP"
Preview -- play the new songs at shows, talk about the new songs online, talk about the recording process
Launch -- release the album


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