Bob Baker's The Buzz Factor

Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
December 10, 2007
Automate Your Music Marketing
As you may know, I advocate a personal approach to marketing, especially for independent artists. One-on-one communication with your fans is far better than the mass marketing techniques of the major labels.

But ... there are only so many hours in the day. No matter how passionate you are, you must learn to spend your energy wisely, and focus on the things that will bring the most results.
That's easy to say, but not always easy to do.
What if there was a way to automate at least some of the personal dialogue you have with your fans? Something a lot smarter and cooler than mindless MySpace autobots?
Well, guerrilla marketing expert (and indie musician) Mitch Meyerson and I just put together a free three-part mini course called "Automate Your Music." You can sign up for it now at
www.AutomateYourMusic.com
Each day we give you a quick audio lesson about this simple way to stay in touch with your fans. It's a technique used by hundreds of Internet marketing superstars, but it's rarely used by musicians at all. Until now.
Sign up for the three-part "Automate Your Music" mini course now at www.AutomateYourMusic.com
-Bob
Check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing. Get more details here.
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That's easy to say, but not always easy to do.
What if there was a way to automate at least some of the personal dialogue you have with your fans? Something a lot smarter and cooler than mindless MySpace autobots?
Well, guerrilla marketing expert (and indie musician) Mitch Meyerson and I just put together a free three-part mini course called "Automate Your Music." You can sign up for it now at
www.AutomateYourMusic.com
Each day we give you a quick audio lesson about this simple way to stay in touch with your fans. It's a technique used by hundreds of Internet marketing superstars, but it's rarely used by musicians at all. Until now.
Sign up for the three-part "Automate Your Music" mini course now at www.AutomateYourMusic.com
-Bob

Did you enjoy this blog post? Subscribe now and get all of my newest ideas delivered by email or RSS feed. Learn how here.
posted by Bob Baker @ 9:38 AM
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What About Bob?
Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
Bob's Books
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
55 Ways to Promote & Sell Your Book on the Internet
A easy-to-read overview of online marketing
- Killer Music Press Kits
- 70 Ways to Promote & Sell Your Music on the Internet
- Music Marketing & Publicity Crash Courses
- Indie Music PR Bootcamp
- Killer Music Web Sites
- How to Triple Your Music Income This Year
- Online Music PR Hot List
- How to Make a Living as a Full-Time Musician
- Do-It-Yourself Internet Music PR & Publicity
- How to Use Video to Promote Your Music Online
- How to Publish Your Own Indie Book

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- Why Chicago Music Rocks
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Copyright 2004-2010 Bob Baker
Musicians can also expand their automation and productivity as well by setting up customized keyboard short cuts for commonly used text snippets. The program Text Expander has saved us tons of time! We have used it for inputting descriptions and titles when uploading music videos, filling out forms, html, sending out show info, etc. http://smileonmymac.com/textexpander/
The simple task of a signature in this comment was done with text expander.
It is an application we cannot live without when it comes to social media and spreading the word online.
megaphone
promo@megaphonemusic.net
http://www.megaphonemusic.net
http://myspace.com/megaphone
Check out our holiday release "the Perfect Gift"