Bob Baker's The Buzz Factor
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Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
May 01, 2006
MC Lars Taps Into iGeneration
Have you heard of MC Lars and his rap-inspired tunes aimed at the "iGeneration"?
Check out the tracks "Download This Song" and "iGeneration" on his MySpace page to see what I mean.
Lars is a good example of someone who is doing two smart things, marketing-wise:
What event or trend does your music tap into? And what new category can you create and establish yourself as the preeminent artist in?
-Bob
Check out the tracks "Download This Song" and "iGeneration" on his MySpace page to see what I mean.
Lars is a good example of someone who is doing two smart things, marketing-wise:
- Tapping into (and rapping about) a current event or trend -- in this case, the realities of the digital generation, with a big dose of flipping off the traditional corporate music industry.
- Creating a new musical category Lars calls "post-punk laptop rap."
What event or trend does your music tap into? And what new category can you create and establish yourself as the preeminent artist in?
-Bob
posted by Bob Baker @ 1:40 PM 0 comments
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Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
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Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
55 Ways to Promote & Sell Your Book on the Internet
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Previous Posts
- The Power of Online Music Videos
- 2006, The Year of Internet Video: Get Ready
- Voice Your Opinions
- Beatle Bob and Me - Caught on Film
- Indie Music Marketing Squidoo Lens
- Viral Music Marketing - Doggie Style
- The Hunted Become the Hunters
- MySpace Music Marketing: The eBook
- The Science of Music Marketing & Money
- Push-Pull Marketing, Beatles Style
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