Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

April 20, 2006

Viral Music Marketing - Doggie Style

From Joe Vitale (www.MrFire.com):

Munrab Entertainment wants to hold the world's
first "Canine Concert," an event where the music
is played at a sound level only dogs can hear.

In order to find the right band for the canines,
Munrab is asking people to vote on what they
think their dogs want to hear. It's all explained at--

www.CanineConcert.com

This is how you start a viral marketing buzz.

You focus on fun and you hide the selling.
Then people will spread the news like a virus.

As always, think about how you can apply this concept to your own music promotion activities.

-Bob


P.S. Do you own my original best-selling Guerrilla Music Marketing Handbook? If so, consider also getting the second book in the series, Guerrilla Music Marketing, Encore Edition. "A treasure trove of hard-earned advice is here for the taking for any independent musician who discovers this book." -Micah Solomon, President and CEO of Oasis CD Manufacturing.

posted by Bob Baker @ 9:53 AM   0 comments

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