Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
September 21, 2009
Is Your Music 'Findable' Online?
Last week I read through Mark Penn's book, Microtrends: The Small Forces Behind Tomorrow's Big Changes. It's a fascinating read based on some in-depth research, but one microtrend in particular caught my eye ...
From the book:
Consider that again: Smart consumers these days trust what they find -- or discover -- on their own first and foremost!
Another passage from Microtrends:
Admit it, you often do this yourself before spending money on a product or service. Which begs the question ...
How 'Findable' Are You Online?
When someone searches for your band name, your song or album titles, or your genre ... what do they discover?
Here are just some of the ways savvy customers find the info they're looking for today:
Your mission: Go forth and make yourself and your music findable!
-Bob
Featured Resource
Internet Music Marketing Crash Course CD
Are you confused about Internet promotion? Not sure where to start? You'll have a clear vision and a solid game plan once you digest this amazing collection of resources. Find out more ...
From the book:
"A whopping 92% of respondents said they had more confidence in information they seek out online than anything coming from a salesclerk or other source. They believe the information they find, not the information that is spoon-fed to them ..."
Consider that again: Smart consumers these days trust what they find -- or discover -- on their own first and foremost!
Another passage from Microtrends:
"An astonishing 70% of Americans now say they consult product reviews or consumer ratings before they make their buying decisions."
Admit it, you often do this yourself before spending money on a product or service. Which begs the question ...
How 'Findable' Are You Online?
When someone searches for your band name, your song or album titles, or your genre ... what do they discover?
Here are just some of the ways savvy customers find the info they're looking for today:
- Google (or Yahoo or Bing) search results
- How other music lovers rate it on CD Baby, TheSixtyOne and Amazon
- What they find via Google Blog Search or on Technorati
- What other shoppers are saying on photo- and video-sharing sites like Flickr and YouTube
- What their immediate circle of friends think about it on Facebook, Twitter, MySpace, LinkedIn, and more.
- What they uncover on music wikis and other online forums
Your mission: Go forth and make yourself and your music findable!
-Bob
Featured Resource
Internet Music Marketing Crash Course CD
Are you confused about Internet promotion? Not sure where to start? You'll have a clear vision and a solid game plan once you digest this amazing collection of resources. Find out more ...
posted by Bob Baker @ 9:03 AM
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What About Bob?
Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
Bob's Books
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
55 Ways to Promote & Sell Your Book on the Internet
A easy-to-read overview of online marketing
- Killer Music Press Kits
- 70 Ways to Promote & Sell Your Music on the Internet
- Music Marketing & Publicity Crash Courses
- Indie Music PR Bootcamp
- Killer Music Web Sites
- How to Triple Your Music Income This Year
- Online Music PR Hot List
- How to Make a Living as a Full-Time Musician
- Do-It-Yourself Internet Music PR & Publicity
- How to Use Video to Promote Your Music Online
- How to Publish Your Own Indie Book
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I just have 'discovered' your website ...loving it! Look forward to finding out more!
So many up and coming artists that most of them get lost in the crowd...err binary.
A tangent to your subject, but probably of interest to any musician trying to promote themselves is the dotmusic campain. The Idea is to create a domain name extension (like .com, .org, .edu, etc.) that makes music, artists label and other music related entities more easily searchable on the web. Check it out. Sign the petition.
http://music.us/
Now that Google has indexed over a trillion webpages, it's harder than ever to find good content by accident... To help with this, there are some tips on SEO for musicians over at Linkdisco. Simply being aware that you need to have a website isn't enough - structure and strategy are becoming more important...