Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

August 13, 2009

The Smoothie King Guide to Music Marketing

I absolutely love the example that reader Will Duke used in a comment on my blog recently regarding the Ideal Fan vs Fringe Fan debate:

"It [this post] actually made me think of my local Smoothie King. I spend at least 150 dollars a month on 40 oz. Peanut Power Plus smoothies (which, by the way, you have to try -- peanut butter, honey, bananas, strawberries ...) I think I'm an ideal fan.
"But the owners of the Smoothie King wouldn't know if I was (since they don't keep track of who their customers are, much less the ones who are most loyal); I get the same punch cards everyone else does.

"For an artist, it's crucial to know who your fans are, and who your best fans are -- the ones who represent the highest returns (in revenue, in word-of-mouth, etc.).

"It's hard to measurably improve what you aren't already measuring."

Thanks, Will. So true.

I was going to edit out the comments above where he raved about the Peanut Power Plus smoothie. But I quickly decided to leave it in. Why? Because it demonstrates the power of an Ideal Fan.

Not only does Will spend a good chunk of change at the shop every month. But he also raves about it and inspires more customers to come on board.

And that's what YOUR ideal fans do too. But do you know who they are?

If you have identified them, what are you doing to send them some extra love?

Have you thanked them, or given them extra bonus material or special perks, or encouraged them to spread the word even more?

If not, you should be!

-Bob

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posted by Bob Baker @ 11:31 AM   0 comments

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