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September 19, 2007

My New Berklee 'Music Marketing 101' Course

A couple of weeks ago I hinted that a big announcement was coming. Well, now I can make it official. I'm proud to say that I have developed an online course for BerkleeMusic.com, the online educational arm of the renowned Berklee College of Music in Boston.

The 12-week course, called "Music Marketing 101," launches Oct. 1. In addition to creating the course, I will also be the online instructor. Read all about it on this page.

It's an honor to be part of the Berklee family. Quincy Jones, Melissa Etheridge, Aimee Mann, John Mayer, Diana Krall, Steve Vai, Donald Fagen, John Scofield, Bruce Cockburn, Kevin Eubanks and Branford Marsalis are just some of the high-profile names that have attended the school in Boston.

While I never imagined being a part of academia when I started on this path 15 years ago, it's immensely gratifying to be among such great company with such a powerhouse educational institution.

Don't worry, though. You won't have to start calling me Professor Baker. After all, the "guerrilla" music marketing guy has to keep his edge. But, come to think of it, "Dr. Bob" has a nice ring to it :-)

Again, check out the "Music Marketing 101" course description here. Or all of Berklee's great online course offerings on this page.

-Bob
The "7 Secrets to Low-Cost Music Promotion" workshop comes to Chicago, IL, on Sunday, Oct 21. Get more details and reserve your seats on this page.

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posted by Bob Baker @ 11:45 AM   2 comments

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What About Bob?

Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes. Find out more about Bob and his live events.

Bob's Books

Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget

MySpace Music Marketing:
How to Promote & Sell Your Music on the World's Biggest Networking Web Site

• Indie Music PR Bootcamp
• Killer Music Press Kits - Deluxe Edition
• Guerrilla Music Marketing Power Course
• 70 Ways to Promote & Sell Your Music on the Internet
• Music Marketing Crash Course CD
• Online Music PR Hot List
• How to Make a Living as a Full-Time Musician
• Do-It-Yourself Internet Music PR & Publicity
• How to Use Video to Promote Your Music Online

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Previous Posts

• Put Your Fans in the Spotlight
• '7 Secrets' Workshop Comes to Chicago Oct 21
• 4 Indie Music Career Success Tips
• How to Get Media Exposure Online
• Self-Worth & Your New Attitude
• The Indie Music Advantage
• Top 7 LOL Music Links
• Legendary Music Marketing: David Lee Roth Style
• Free Aug 20 Teleclass: How to Build an Indie Music...
• New Podcast: Music Business Team Reality Check

Favorite Music Blogs

• David Hooper
• Andrew Dubber
• Music Think Tank
• Ariel Hyatt
• Musicians Cooler
• GarageSpin
• Bob Lefsetz
• Gerd Leonhard

Contact

Bob Baker
PO Box 43058
St. Louis, MO 63143
Web: TheBuzzFactor.com
Phone: (314) 963-5296
Email: Bob AT TheBuzzFactor.com

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