Bob Baker's The Buzz Factor
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Bob Baker's Indie Music Promotion Blog
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July 18, 2007
Smart Ways to Use Twitter for Music
You've no doubt heard of Twitter. It's a relatively new social networking site that allows users to send short, 140-character messages to mobile phones or instant message applications. You can also read these messages on the Twitter web site.
For better or worse, users have taken this Q&A theme to heart. Most people use Twitter to let people know what they're doing -- EVERYTHING they're doing! Common messages report such meaningful activities as "Stopping to get gas and buy a pack of cigs" or "Running late for the photo shoot" or "It's raining outside and I'm bored."
You're bored? Try reading through this mountain of trivial Twitter updates! Then you'll know what true agony is.
There's got to be a better!
One restaurant in Buffalo, NY, twitters its Daily Special to everyone who subscribes to its feed. Now that's useful. Mashable sends a headline and link for each of its new blog posts. That's smart.
How could an indie musician, music site or service business make the best use of Twitter? How about a ...
This isn't spleen surgery. It's just making *smart* use of new technology. So give people tidbits of info they can use. Even at a mere 140 characters, wasting time is still wasting time.
Unless your fans really want to know how many times a day you go to the bathroom :-)
Here are a few other online musings on Twitter worth reading:
Twitter: Use it Productively
The Top 5 Ways Smart People Use Twitter
Eight Ways Twitter is Useful Professionally
Twitter: Marketing to the Masses
-Bob
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For better or worse, users have taken this Q&A theme to heart. Most people use Twitter to let people know what they're doing -- EVERYTHING they're doing! Common messages report such meaningful activities as "Stopping to get gas and buy a pack of cigs" or "Running late for the photo shoot" or "It's raining outside and I'm bored."
You're bored? Try reading through this mountain of trivial Twitter updates! Then you'll know what true agony is.
There's got to be a better!
One restaurant in Buffalo, NY, twitters its Daily Special to everyone who subscribes to its feed. Now that's useful. Mashable sends a headline and link for each of its new blog posts. That's smart.
How could an indie musician, music site or service business make the best use of Twitter? How about a ...
- Song of the day
- Recording tip of the week
- Music video of the day
- Indie artist of the week
This isn't spleen surgery. It's just making *smart* use of new technology. So give people tidbits of info they can use. Even at a mere 140 characters, wasting time is still wasting time.
Unless your fans really want to know how many times a day you go to the bathroom :-)
Here are a few other online musings on Twitter worth reading:
Twitter: Use it Productively
The Top 5 Ways Smart People Use Twitter
Eight Ways Twitter is Useful Professionally
Twitter: Marketing to the Masses
-Bob
Did you enjoy this blog post? Subscribe now and get all of my newest ideas delivered by email or RSS feed. Learn how here.
Join the YouTube revolution. Read How to Use Video to Promote Your Music Online. Learn how to create, promote and profit from your own low-cost music videos.
posted by Bob Baker @ 12:57 PM
5 comments
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Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
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I use Twitter to promote my musicvideo.
I released my video this saturday and promoted it on Twitter, I have made some friends their who know a lot of the business esp. marketing.
(www.marketingfacts.nl)
5 days later, I have 5500 views on YouTube, and my video is copypasted on blogs in the USA, Brazil, Canada, Spain and Germany!
I have been 2 times on national radio!
My weblog is mentioned on the homepage of Technorati!
So, yes, use Twitter to promote your business. Start also a weblog about yourself, that works too.
This is the link to the video:
http://www.youtube.com/watch?v=WczaqwhyYvk
Bob, thank you so much for your inspiring posts. I have a RSS feed to your blog and use your tips every day
Keep in touch, Maurits Fondse (a.k.a. Morris)
We use twitter to promote the track of the week and other music news such as new releases from the Atom Sounds artists, it's a handy little tool, we also use twitterroo from our desktop for direct posting.
I've been using Twitter for a few weeks now and have found it useful to link between my myspace page and my blog, alerting users and readers of each on new posts, songs, shoes, etc
Twitter has been a huge focus at our Marketing Company as well and we have implemented it into our internet band packages.
It will be interesting to see the long run effects that Twitter has on the music world!
http://grollett.blogspot.com
I use twitter to announce new podcasts, and I've used to to invite people to take sruveys.
Dave Jackson
www.muscianscooler.com
I recently discovered Blip.fm, which works well in tandem with Twitter. For instance, you can upload your music to blip.fm, then you post tweets through blip.fm including a link to a stream of the song.