Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

March 25, 2005

Promote Your Music with a Blog

If you're reading this post, you're obviously hip to blogs. The past year or so has seen a major rise in the impact and usefulness of blogs. As a self-promoting musician, you should have one and use it wisely.

Journalist and musician Grant Shellen has written a nice primer on how to use blogs to promote your music. If you can look past the cheesy song title spoof subheads, there's some good advice on blogging to build a fan base.

Highlights include:

"You might want to have a place to write about your experiences touring, recording or simply living. Fans can see what it's like to be you, hearing about your experience at a post-show party in Atlanta, a plush studio in Manhattan or the sofa in your living room. Each band member can have his or her own journal page or at least alternate contributing to a centralized one ..."

"If you're on tour, or just take interesting pictures, photography can be a nice element to include. Whether you include shots of yourself on stage or photos of things you see when out and about, readers will surely wish they were wherever you are."

Smart stuff you should consider doing to promote yourself online.

posted by Bob Baker @ 1:37 PM   1 comments


At Oct 18, 2005 10:43:00 PM, Anonymous Anonymous said...

I haven't tried adding a blog to my website yet, I already have a blog on myspace, and I'm not sure anybody reads it. Should I be promoting it as well as everything else (website,CD's, shows, etc)? Any other tips on the advantages of blogs? - I, NY


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