Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

May 02, 2008

The Oprah Winfrey & Jerry Springer Guide to Personal Branding

What can Oprah Winfrey and Jerry Springer teach you about creating a powerful brand identity for your music and yourself as an artist? Watch my latest YouTube video and you be the judge.

This short video clip is from a recent workshop I gave at the CIA Summit in Franklin, TN. Amidst the jokes and fun I had with the crowd are some potent lessons on crafting an identity that cuts through the clutter.


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posted by Bob Baker @ 9:00 AM   2 comments


At May 2, 2008 10:47:00 AM, OpenID personalbrandingblog said...

Bob, great comparison of personal brands. I like how you emphasize "who you are." as the first step of personal branding. I tend to term this (in a process) as "discover your brand." If you don't know who you are, how are others supposed to?

Dan Schawbel,

At May 8, 2008 2:16:00 PM, Anonymous Industrial Rock Band said...

Hey Bob. Great talk. I like how everyone is laughing!

Bob how can I improve this brand (especially number 3)?

1. Who are you?
Bullets in a Burning Box.

2. What do you do?
Create industrial rock music.

3. What is the unique way in which you do it?
Bullets in a Burning Box plays moody, brooding, animalistic, poetic music.


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