Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
May 02, 2008
The Oprah Winfrey & Jerry Springer Guide to Personal Branding
What can Oprah Winfrey and Jerry Springer teach you about creating a powerful brand identity for your music and yourself as an artist? Watch my latest YouTube video and you be the judge.
This short video clip is from a recent workshop I gave at the CIA Summit in Franklin, TN. Amidst the jokes and fun I had with the crowd are some potent lessons on crafting an identity that cuts through the clutter.
-Bob
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Check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.
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This short video clip is from a recent workshop I gave at the CIA Summit in Franklin, TN. Amidst the jokes and fun I had with the crowd are some potent lessons on crafting an identity that cuts through the clutter.
-Bob
Register now and get discounted tickets!
Check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.Did you enjoy this blog post? Subscribe now and get all of my newest ideas delivered by email or RSS feed. Learn how here.
posted by Bob Baker @ 9:00 AM
2 comments
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What About Bob?
Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
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Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
55 Ways to Promote & Sell Your Book on the Internet
A easy-to-read overview of online marketing
- Killer Music Press Kits
- 70 Ways to Promote & Sell Your Music on the Internet
- Music Marketing & Publicity Crash Courses
- Indie Music PR Bootcamp
- Killer Music Web Sites
- How to Triple Your Music Income This Year
- Online Music PR Hot List
- How to Make a Living as a Full-Time Musician
- Do-It-Yourself Internet Music PR & Publicity
- How to Use Video to Promote Your Music Online
- How to Publish Your Own Indie Book
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Previous Posts
- Tom Jackson Joins Indie Buzz Bootcamp Lineup
- Internet Music Marketing: New Podcast
- Passive Music Income & Fan Choices
- MySpace Haters & Corporate Conspiracies
- 'MySpace Music' to Take On iTunes
- Jay-Z Live Nation $150 Million Deal
- Berkleemusic's Spring Term Starts April 7
- Indie Buzz Bootcamp - Tickets On Sale Now
- Terry Prince Teleclass March 31
- Music Think Tank: New Group Blog
Favorite Music Blogs
- Derek Sivers
- David Hooper
- Andrew Dubber
- Music Think Tank
- Ariel Hyatt
- Artists House Music
- Musicians Cooler
- GarageSpin
- Bob Lefsetz
- Hypebot
- Music Industry Report
Copyright 2004-2010 Bob Baker
Bob, great comparison of personal brands. I like how you emphasize "who you are." as the first step of personal branding. I tend to term this (in a process) as "discover your brand." If you don't know who you are, how are others supposed to?
Dan Schawbel, www.personalbrandingblog.com
Hey Bob. Great talk. I like how everyone is laughing!
Bob how can I improve this brand (especially number 3)?
1. Who are you?
Bullets in a Burning Box.
2. What do you do?
Create industrial rock music.
3. What is the unique way in which you do it?
Bullets in a Burning Box plays moody, brooding, animalistic, poetic music.