Bob Baker's Full-Time Author Blog

How to Promote Books with Your Mailing List

Here's an excerpt from my new book, "55 Ways to Promote & Sell Your Book on the Internet."

#9 - Communicate with Your Readers Regularly

Okay, so you've got a mailing list up and running, and new people are signing up all the time. Congratulations! But you're only halfway done. The second part of the mailing list equation is using it. Yes, you have to communicate with these people!

Ideally, you should send something to your list on a regular schedule: once a week, every other week, once a month. I recommend you send something at least monthly -- and more often if you can.

  • Author Marcia Yudkin delivers a weekly "Marketing Minute" email.

  • Mary Lou Andre emails a wardrobe "Tip of the Month."

  • Joe Vitale sends out email messages just about every day (which is probably a bit much for most authors).

So find a frequency that works for you, and don't go long stretches where subscribers don't hear from you at all.

Key: Also, don't let the terms "email newsletter" or "ezine" intimidate you. Email messages to your list don't have to be long. In fact, it's much better if they're short and to the point.

People will be more likely to open your emails if they know it won't take a lot of their time. Your messages will also be more warmly received if you deliver some nugget of value along with any sales pitch.

Don't have anything new to say? Sure you do.

Point your subscribers to a new article you've posted online. Make them aware of your media appearances and live events. Share a personal experience that inspired you.

More ideas: Hold a contest or offer a discount. Ask for input on the next book you're writing. Make them aware of helpful web sites and resources you've found that they should know about.

In short, think about the needs of your subscribers and ask yourself, "What's the most helpful thing I can deliver to my readers in a timely manner?"

Then deliver it.


P.S. Again, this is a quick preview of my new book, "55 Ways to Promote and Sell Your Book on the Internet," due out in spring 2009.


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