Are Your Press Kits Going Straight Into the Trash?
Make sure your publicity materials are actually
read by editors, writers, booking agents, program directors and other industry people!
Sometimes it's called a press kit. Other times it's referred to as a promo package or media kit. Whatever you call it, this collection of music marketing tools will help you get more gigs, media exposure, radio airplay, industry attention and more.
However, I should also inform you that more than 95 percent of the press kits sent out by artists, publicists and record labels end up in the trashcan. Those aren't very good odds. It's not easy to get pumped up when you consider that rate of failure.
But there's a good reason all those press kits are being ignored: Most of the promo packages clogging up the postal system are lackluster attempts at marketing. They are hastily thrown together without much thought or purpose behind them.
Why am I so certain of this?
For 10 years I published and served as managing editor of a music magazine in the Midwest USA. I've seen enough bad media kits to make anyone's head spin. But I also recall the rare gems that caught my attention -- the well-thought-out press kits that sold me on an act's worthiness, inspired me to pop in a CD and quickly motivated me to assign a feature story on the act.
And the press kits that caught my attention were not the flashiest or most expensive. In fact, the most effective ones were quite simple. The thing that set them apart was that the person who put them together knew a few things that the vast majority of musicians were clueless about.
To make sure a lot more of your press kits are actually read and acted upon, I created a special report called Killer Press Kits: The 29 Most Important Elements in Creating Sizzling Music Publicity Materials. This new resource reveals what I consider to be the 29 most important aspects of a successful promo package.
In this special report, you'll discover:
- The one thing you MUST SEND with every press kit you mail
- One mistake you should absolutely NOT MAKE with a press release (sadly, it happens all the time)
- 7 ways to write a CAN'T-MISS cover letter
- The 5 essential elements of a KILLER artist bio
- How to write an artist bio that many publications will RUN AS IS -- without hardly changing a word
- How to send demo CDs and cassettes so they GET LISTENED TO
- The 2 BIGGEST MISTAKES artists make when sending CDs to the media for review
- 3 reasons most artist photos head straight TO THE TRASH
- Simple ways to improve the odds that your artist photo will END UP IN PRINT
- 3 ways to present your press clippings SO MEDIA PEOPLE LOVE YOU
- How to create legit promotional blurbs -- even if you've NEVER been covered by the media before
"This info is incredible. Every piece of advice in your Killer Press Kits report is so important, especially for artists who are starting a publicity campaign. It's like having your own music marketing consultant without the cost."
-Rhonda Kelley, Rainmaker Publicity "I've been creating and sending out press kits for years for my band Soulpajamas. I never knew if I was sending the right information or how to optimize my kits. Finally, I found Killer Press Kits. Now I have a roadmap and the exact helpful detaiIs I need, all in one place. And at a great low price, too."
-Dan Johnson, guitarist for Soulpajamas and co-editor of the Songwriter's Tip Jar
If you order before the end of this month, you'll also get these Three FREE Bonus Reports:
Free Bonus #1
Online Press Rooms: How to Win Over the Media by Helping Them Save Time and Avoid Frustration. Marketing guru Marcia Yudkin, author of "Six Steps to Free Publicity," "Poor Richard's Web Site Marketing Makeover" and nine other books, reveals the proven secrets to creating a media center on your web site. She shares why many online press rooms fail and shows you the steps to take to create online PR materials that editors and writers crave.
Free Bonus #2
Eight Ways to Promote Your Music Industry Career. Jeffrey P. Fisher knows a lot about marketing music-related products and services. In this report, the author of "Ruthless Self-Promotion in the Music Industry" dissects the eight most important things musicians can do to get exposure and get ahead in the music business. If you're missing any one of these tactics, you're cheating yourself.
Free Bonus #3
The Art of the Query Letter: What Music Journalists Can Teach You About Promoting Your Act to the Media. This report was written for writers and photographers who are pitching music publications to get work. But it also offers some great insights into the mind of music editors -- how they think and what appeals to them. Use these eye-opening tips to craft your own pitch letters to the media. By C.J. Chilvers, President of the Association of Music Writers and Photographers.
Okay, how much is it?
People tell me I should charge as much as 29 dollars for my special report and all three bonuses -- and that would be a bargain! But I'm also interested in getting this useful information to as many people who need it as possible. That's why, for a limited time, you can get the Killer Press Kits package for only $9 -- nearly one-third what I should be charging.
Order Risk-Free!
Killer Press Kits comes with an Eight-Week Money-Back Guarantee. Take up to 56 days to apply these press kit tips and decide if they're helping you get more media exposure. If you're not happy, for any reason, just let me know and I'll give you a fast, friendly refund. No questions asked.
Take advantage of this limited-time low price -- and all the use-it-now music PR advice you'll get. Put it to work for you right away!
-Bob
P.S. You can get Killer Press Kits FREE when you purchase the Guerrilla Music Marketing Handbook. It's one of the bonus reports that comes with it.
Click here for details.
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