201 MORE Ways to Promote Your Music!

Find out why indie musicians, authors and experts are raving about ...

Guerrilla Music Marketing, Encore Edition



This book is the second in Bob's Guerrilla Music Marketing series. It's the sequel to his popular Guerrilla Music Marketing Handbook - NOT just an updated version of the Handbook


Take a moment to picture this in your mind ...

A room packed with enthusiastic fans at your next gig. An inbox loaded with e-mails from fans and media people clamoring to know more about your music. A clipboard overflowing with the names and addresses of people who just signed up on your mailing list.


While you're at it, imagine this ...

So many orders for your CDs and merchandise, you don't know how you'll get them all out in one day. The sweet feeling of being connected to and appreciated by thousands of music fans around the world.

Does this picture match your reality today?

If not, what's keeping you from getting there? It could be as simple as a new idea, a fresh approach, or a simple way of cutting through the noise and reaching your ideal fans.

Sometimes, it's the little things that create major breakthroughs.

And those are exactly the kinds of tools, tips and strategies you'll find in Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists, by Bob Baker.


What People Are Saying ...

"A mother lode of proven techniques to give your music the competitive advantage it needs. Two thumbs way up!"
-Peter Spellman, director of Music Business Solutions and author of The Self-Promoting Musician

"This book is a must-have for musicians who want to work at success, and not just dream about it."
-Michael Laskow, Founder and CEO of TAXI

"Bob Baker's newest Guerrilla Music Marketing book cuts through the nonsense and zeros in on the key elements of marketing a successful indie music career. A powerhouse of ideas sure to help you grow your fan base and live your dreams."
-Jeri Goldstein, author of How to Be Your Own Booking Agent

"A treasure trove of hard-earned advice is here for the taking for any independent musician who discovers this book."
-Micah Solomon, President and CEO, Oasis CD Manufacturing

"Want to make a career out of music? Just follow the steps in this book."
-John Buckman, founder of Magnatune



The first book in this series, the highly acclaimed Guerrilla Music Marketing Handbook, has for years been considered the self-promotion bible for independent, empowered musicians.

Derek Sivers, the founder of CD Baby, called it "the most creatively inspiring book I've ever seen on promoting your music!" About.com described it as "the one thing you need to launch a profitable music career."

There was only one problem ...

Bob had even more innovative and inspiring ideas to share. In fact, he's accumulated an entire collection of creative, kick-butt marketing tactics since the first Guerrilla Music book was published. But none of that newer material has ever been available in book form.

Until now!

Again, the 228-page Guerrilla Music Marketing, Encore Edition is not just an updated version of the Guerrilla Music Marketing Handbook. It's a completely new title with all-new tips and real-life tactics to help you succeed.

This Encore Edition delivers an arsenal of low-cost, high-impact promotion ideas for do-it-yourself, empowered musicians just like you. Within its pages you'll uncover creative ways to get exposure, connect with fans, sell music, and make more money with your creative output!



More Praise for Encore Edition

"Bob delivers the goods to grow your fan base, sell more music, and build your career. Apply these tips and succeed; ignore them and fail. It's that simple."
-Jeffrey P. Fisher, author of Ruthless Self-Promotion in the Music Industry

"Full of creative tips to help you market your music. This book is organized in a way that makes it easy to navigate."
-Daylle Deanna Schwartz, author of I Don't Need a Record Deal! and Start & Run Your Own Record Label

"Bob presents his ideas in a way that makes indie musicians clearly understand that success is possible."
-David Wimble, editor and publisher, The Indie Bible

"Bob skillfully addresses the twin requirements of success: creativity and positive attitude."
-Suzanne Glass, founder of Indie-Music.com

"Powerful, useful tips that are sure to generate results for any musician."
-Madalyn Sklar, GoGirlsMusic.com



What you'll find in Guerrilla Music Marketing, Encore Edition:

Section 1: Independent Marketing Ideas
and Self-Promotion Tools

In this first section, Bob cuts to the chase and dishes out a heap of use-them-now tips and ideas to help you get exposure and reach fans. You'll find countless ways to sell more CDs and merchandise, dozens of real-life marketing examples from artists who are out there making big things happen, and many little-known ways to uncover killer promotion strategies ideally suited for your act.

Section 2: Online and Offline Publicity Tactics

Wanna get more media exposure? Have you run into roadblocks in your search for publicity? Perhaps you don't even know where to start. This section demystifies the music PR machine and breaks it down so you understand how the media works, where you fit in, and what to do when you contact media people. This section alone will transform you from a media dud into a media darling!

Section 3: Internet Promotion Strategies

Forget all the techno-babble and complicated crap you've read about marketing on the Internet. Bob shares his unique perspective on using the Net to seek out the music fans most likely to be attracted to your distinct style of music -- and how to use simple, affordable tools to communicate with them online. Using basic e-mail, simple web site strategies and common sense, you can become an Internet marketing powerhouse.

Section 4: Empowering Ideas and Mental Kick-Starts

Ask any professional athlete and they'll tell you: The mental game is every bit as important as the physical game on the playing field. If your mind is cloudy, if your ideas are stale, if your attitude is sluggish ... you'll have a tough, uphill battle ahead of you.

More than any other author, Bob Baker is known for his ability to keep musicians focused, enthusiastic and energized about the incredible creative path they've chosen for themselves. In this final section (and throughout the book, for that matter), you'll get a mega-dose of inspiration that will keep you buzzing for months on end. It'll give you the energy you'll need to put all the great marketing ideas you've come up with into action.



Still More Praise for Encore ...

"An essential tool for any artist pursuing a career in music, especially in today's dramatically changing marketplace."
-Ritch Esra, Music Business Registry

"Bob reaffirms himself as one of the great marketing gurus of indie music."
-Dave Cool, Stand Alone Records, producer of the film What Is INDIE?

"Any musician looking for ways to get their music out to more people -- and make more money doing it! -- should buy Bob's Encore Edition book and take notes. Great stuff!"
-Nyree Belleville, author of Booking, Promoting & Marketing Your Music

"Every one of my clients has to own this book, and any musician that seriously wants to succeed in the new music marketplace needs to own a copy. Packed with real-world examples of how real musicians are earning good money. A host of clever ideas."
-Joe Taylor Jr., author of Grow Your Band's Audience and Host Your Own Concerts

"Wow! What an incredible book! Bob's advice is clear, his stories inspiring, and his knowledge of both business and motivation will keep you going for years to come. His easy, entertaining style makes you feel like you're talking to a wise friend who's got just the right information to help you."
-Steven Memel, voice and performance coach


60-Day, Money-Back Guarantee

If you don't think all the ideas in this info-packed guide help you attract more fans, sell more music, get more publicity, make more money, and tap into your passion for music ... just let us know anytime within 60 days for a prompt, friendly refund. No questions asked.


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Guerrilla Music Marketing, Encore Edition
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Published by Spotlight Publications
PO Box 28441, St. Louis, MO 63146
E-mail: Bob AT TheBuzzFactor.com
Phone: (314) 963-5296