Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Ariel Hyatt and Bob Baker present a rare ...
"Indie Music Publicity Bootcamp" —
June 2 in New York City
Get four hours of personal PR training from indie music publicist Ariel Hyatt and music marketing coach Bob Baker.
In this fast-paced, intimate workshop setting, you'll learn how to get media exposure and make the most of the latest Internet publicity trends. *
The first session (20 seats) sold out in a few days — so Ariel and Bob added a second one later on the same day!
Saturday, June 2, from 3 to 7 PM
UPDATE: Sold Out.Location: Ariel Publicity
325 West 38th St - Suite 505
New York, NY 10018
The office is in midtown Manhattan between 8th & 9th Avenues, very close to Times Square, the Port Authority Bus Terminal, and 1 S Train Stop from Grand Central. There is an affordable parking garage directly across the street (approx $10 per hour).
An Intensive, Hands-On PR Experience
Be ready for a crash course on do-it-yourself music publicity. Over a four-hour period, Ariel and Bob will show you:
- Why more than 95% of all music press kits and email pitches end up in the trash can
- How to grab the attention of busy editors, journalists and bloggers
- The top 3 music PR mistakes that hold indie artists back
- How to set up a killer electronic press kit (EPK) and what you absolutely must include in it
- The best places to post press releases and news stories online
- How to leverage blogs, podcasts, MySpace, YouTube, and the most popular social media sites for maximum exposure
But here's the best part: hands-on, interactive activities such as:
- The 30-Second Pitch: Several attendees will be given half a minute (sorry, that's plenty of time) to describe their news story to an imaginary journalist. Then Ariel, Bob and other attendees will offer suggestions to make the pitch stronger.
- Headline Writing Exercises: In small groups, you'll work together to craft the ideal press release headline. Then share them with everyone for valuable feedback.
- Music PR Brainstorm: Ariel and Bob will give their best advice on your specific music publicity challenges, critique attendee press kits, and help you set your publicity goals.
Whether you're a beginning or advanced indie music promoter, you'll get tremendous value and insight into the inner workings of PR. It's a truly rare opportunity to learn from two seasoned music publicity and marketing pros. Don't miss it!
* Note: This workshop is about media coverage: getting reviews, interviews, feature stories, write-ups, etc. It is NOT about getting radio airplay, booking gigs, retail distribution, and so on. We will stay highly focused over these four hours on music publicity only.
Free Ezine
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Bob's Bestselling Books
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
MySpace Music Marketing:
How to Promote & Sell Your Music on the World's Biggest Networking Web Site