Instant Book Promotion
I presented two classes on book promotion at Publishing University, we attended the huge Book Expo trade show for two days, then spent the rest of the time catching up with music friends and exploring Manhattan.
As I've done on many of my previous trips, I recorded a lot of video and audio while there. But this time I did something different -- something I recommend YOU do too, if you don't already.
In addition ...
I regularly updated friends and followers of my activities on Twitter and Facebook. It was fun and immediate -- nearly instant communication and promotion.
Treat your readers and fans to the same intimate view of your activities -- when you're at home working on a new book, traveling to do research, attending a conference, giving a live talk, meeting other authors and fans, or just doing something cool or unusual.
I love meeting people (both famous and obscure) and capturing the moment with still and moving pictures.
On this trip, I was thrilled to meet Rupert Jee (of the Hello Deli, pictured above), Tavis Smiley, Cornel West, David Meerman Scott, Paulette Ensign, David Mathison, Dan Poynter, Kathleen Gage, and even Dr. Ruth Westheimer!
In addition, I saw Tom Paxton, Judy Collins, Peter Yarrow, Mary Jo Buttafuoco, Bill Cosby, Jackie Mason, and a certain hotel heiress with a French sounding name :-) We even came close to seeing President Obama!
For a quick look at some of the photos I posted from this NYC trip, go to Flickr.com/photos/bob-baker/
And here's a chronological list of the short video clips I posted throughout the journey:
IBPA's Publishing University Opening Night
Book Trailers, Low-Cost Video, Book Promotion
30 Rock, New York City, Book Expo, BEA NYC
Mary Jo Buttafuoco, David Meerman Scott, Dr Ruth
Tom Paxton, Judy Collins, Peter Yarrow & The Kiss
Espresso Book Machine & Dan Poynter at BEA
President Obama, Greenwich Village, Indian Food
Bob Baker's New York City Tweetup Meet & Greet
Paris Hilton Outside the Late Show with David Letterman
I learned to edit these videos quickly on my laptop and keep them short -- most are between 1 and 2 minutes each. Pooki recorded me using the video feature on an 8.0-megapixel Canon PowerShot A590 IS camera, which records as a high-quality AVI file direct to disk. I edited on a PC laptop using the free Windows Movie Maker program.
Also, my intention was to make these clips lighthearted, so you won't find any deep thoughts here. But a lot of people really appreciated being able to track us on our New York journey.
Online promotion is about interaction and involvement. And you can't get more involved than instant digital communication -- without actually being there!
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An online promotion guide for authors and book publishers who want to market their books effectively on the Internet.
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