Bob Baker's Full-Time Author Blog

Will I See You at Publishing University Next Month?

The traditional book publishing business is crumbling -- right along with the global economy. But the news is not all doom and gloom -- not by a long shot.

We live in an incredible era where average people can enter the marketplace with their self-produced music, films and books ... and reach a worldwide audience.

The industry Gatekeepers of old have lost touch with the changing times and lost power in the process.

And that's good news for you!

That's why I've been such a proponent of taking the indie, DIY path in all creative fields for many years.

That's also why I'm a member of the Independent Book Publishers Association (formerly PMA). They are the primary organization leading the charge for indie authors and publishers.

This year I'll be speaking for the third time at their annual conference, called Publishing University.

If you've never attended, here's what you can expect:

Three days filled with more than 50 class on marketing, sales, publicity, finance, legal, editorial, printing, design, and more.

This year I'm organizing two classes:

"Octopus Marketing: The Multiple Tentacles Approach to Creating Book Buzz Online." Joining me will be Deltina Hay of Dalton Publishing and Maggie Lichtenberg of Open Heart Publishing.

"Book Trailers and Beyond: How to Use Online Video to Boost Your Book Sales." I'll present with Steve O'Keefe of Patron Saint Productions and Rocky Lang of BookstoFilm.TV.

Publishing University takes place May 26-29, 2009, in New York City at the Roosevelt Hotel.

For rates and details, visit

More more info in IBPA, see

If you attend, be sure to find me and say hello. It would be great to meet you in person!


Get Bob's newest book:

An online promotion guide for authors and book publishers who want to market their books effectively on the Internet.

Learn more about it here ...

How to Get Your Name in My Next Book

Last week I officially pre-launched my new book, called "55 Ways to Promote & Sell Your Book on the Internet."

But I did it in a very unusual way. Some might even call it "revolutionary."

See what I'm talking about at

Actually, I borrowed this idea from the indie music world. Many bands over the years have turned to their fans for help. They pre-sell a new CD before it's even recorded. And they give the fans who support them early on a lot of perks, like free downloads of early song demos, their names in the CD sleeve credits, etc.

I'm doing something very similar with this next book, which will be my 7th published paperback -- but my very first title specifically for authors and book publishers.

So I invite you to be part of this unconventional book launch. You'll get your name and web address in the printed book, along with lots of other goodies.

See all the details at

Yes, this isn't your typical book publishing formula. Then again, I'm not your typical author.

And I encourage you to think outside the octagon as you build your own author career too.