Bob Baker's Full-Time Author Blog

Book Launch 2.0 - The Hollywood Method

What can authors and book publishers learn from software developers and major motion pictures about introducing something new to the public? Maybe a lot.

But it's probably not what you think ...


According to the 37 Signals web site, it boils down to three steps:

1) Tease
2) Preview
3) Launch

First, in the Tease phase, you blog for months about the topic of your upcoming book. Make people aware that it's coming soon. Build a mailing list of readers who want to be the first to know when it's released.

Next, during Preview, you make sample chapters available to your list. Leak advance copies to key influencers in your field. Ask for testimonials from experts and your biggest supporters.

Finally, when you Launch, the book is available for sale from your own web site, Amazon, BN.com. You make a special offer to your mailing list. You alert the industry influencers and experts you contacted earlier. You ask other bloggers and ezine publishers to write about it and perhaps earn affiliate commissions. You send review copies to as many sources as make sense.

Read the entire 37 Signals post for more details, but I think there's a lot that can be applied to book promotion here.

Bottom line: Promotion shouldn't start the day the books arrive from the printer. A whole string of activities can take place in the weeks and months leading up to the "for sale" date.

-Bob

Join me for a New Year's Prosperity Plan workshop ...

"How to Beat the Recession, Reach Your Creative Goals, and Thrive in 2009!"

Coming to these cities:

San Francisco, CA - Saturday, December 27
Los Angeles, CA - Saturday, January 3
St. Louis, MO - Saturday, January 10

A powerful hands-on workshop for songwriters, musicians, authors, writers, artists, actors, and anyone with a creative entrepreneurial bone in their body.

Get more details on the New Year's Prosperity Plan workshop here.

Your 2009 Author Prosperity Plan & New Year's Resolution

This just in ...

I'm hitting the road right after Christmas and bringing a powerful new hands-on workshop to the following three cities:

San Francisco, CA - Saturday, December 27
Los Angeles, CA - Saturday, January 3
St. Louis, MO - Saturday, January 10


Who should attend? Well ... writers, authors, and book publishers, of course.  But this event will also boost the careers of songwriters, musicians, artists, actors -- in fact, anyone with a creative entrepreneurial bone in their body.

Please help me spread the word by sending your creative friends in the area to the 2009 Prosperity Plan workshop page.

Hope to see you in one of these three cities in a few weeks!

-Bob


How to Create a Major Book Buzz Online
Get a front row seat as I show you how to use the Internet to fuel word-of-mouth marketing. Learn more ...