Bob Baker's Full-Time Author Blog

Are You a Crap Magnet?

Here's a quote that may very well change the way you think -- and increase the amount of money you make publishing books!

I found it in T. Harv Eker's Secrets of the Millionaire Mind. I've heard about him and this book for years, but only recently got my hands on a copy. The first time I flipped through it, the book randomly opened to page 58, where one of his "wealth priciples" jumped out at me in bold type:

"When you complain, you become a living, breathing crap magnet."

What an awesome quote. Wayne Dyer expressed the same idea years ago when he said "What you focus on expands in your life." But I have to admit, Eker's version packs a more potent slap to the face.

Whenever I bring up this "law of attraction" stuff, I know there will always be a group of people who write it off as "positive thinking nonsense." If you feel that way, then this message is not for you.

But if you have an open mind, think about this: Your outer world is a direct reflection of your inner world. As Eker points out, your mental perspective is like the roots of a tree -- a crucial but unseen part of who you are. The tree is the visible result of the root system. Sick roots lead to an unhealthy tree.

Your brain works the same way. Crap in, crap out.

Enough preaching. You get the idea.

-Bob

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Book Promotion, Rock & Roll Style

A running theme in my book promotion speaking events lately has been "What authors and book publishers can learn from the music business." But not the traditional music industry. I'm talking about savvy indie artists and forward-thinking established acts.

For instance, the Internet is abuzz with Radiohead's recent offer to let fans pick the price they want to pay to download the band's new album. At the same time, though, Radiohead is selling an enhanced CD package for a lot more than your average CD price.

So here's a potential way that authors and publishers could borrow this tactic:

Sell a PDF download of your book for a very low price -- let's say $3. To get the ebook at that price, readers must enter their name and email address and agree to get a series of followup emails.

Put these low-cost buyers on an autoresponder series that sends them an email every couple of days featuring a helpful idea or tip related to the topic of the book -- AND a special offer to apply the $3 toward the purchase of the printed book, plus bonuses.

The enhanced offer might include an autographed copy and a bonus audio of the author either reading part of the text, being interviewed about it, or speaking at a workshop. You could also include a useful worksheet or checklist not available anywhere else.

It's all about adding value and creating incentives for people to buy.

Admit it. If you read parts of a 250-page, $3 ebook and really enjoyed it, wouldn't you consider bucking up $20 to $40 or more for the physical book -- especially if it included cool bonus material you couldn't get elsewhere?

In this evolving digital age, it's something to think about.

-Bob

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