Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

January 04, 2008

5 Steps to Setting Music Goals You Will Reach

Last week I published a new resource called Indie Music Confidential, a multimedia package filled with 47 advanced marketing strategies any musician can use to make 2008 their best year ever. Watch this video to learn more about it.

In one part of Indie Music Confidential I share my 30 best tips on goal setting, productivity and motivation. Here are five of them:

1) What's your big WHY? You want to book lots of shows, sell tons of music, and have throngs of fans. That's great. But why do you want those things? What's the bigger reason? What's your grand vision? What's your life's mission and purpose ... and how does being a successful musician fulfill that? Yes, these are deep questions. But having a clear answer will make all the difference in the world.

2) Write them down to make them happen. And write them in ink. Don't keep your goals in your head. Commit them to paper (or at least type them into a computer program and print them out, which is still producing them on paper). The idea is to make your goals tangible, and getting them on paper is the first step.

3) Make your goals specific and measurable. Saying "I want to be a rock star" is admirable, but what is that exactly and how do you know when you've arrived? Instead, make your goals concrete: "I want to play 25 live shows and build my mailing list to 2,000 people by the end of May." That kind of goal is also measurable. By the end of May, you'll know how close you came to reaching (or exceeding) it.

4) Focus on the little chunk at hand. Don't get overwhelmed by the entire scope of a daunting project. For each of your big music career goals, ask yourself, "What's the very first thing I should do on this project?" or "What's the very next thing that needs to be done?" The answer may be as simple as "Call Sue to get the name of the web designer she used for her site." Put that -- and only that -- on your list of next action steps. Don't expend mental energy on the many steps that will follow. Just focus on that one phone call until it's completed. After it's completed, ask, "What next?"

Effective goal setting, then, is simply a matter of taking micro action steps, one at a time.

5) Just do it for 5 minutes. Wanna know the best way to overcome procrastination, hands down? Tell yourself that you'll spend just five minutes working on the thing you know you should be doing ... but don't really feel like doing now. What stops you is the thought of working for hours on end. But anyone, no matter how lethargic, can muster the strength to play around with something for five measly minutes. What you'll find, though, is that once you get started, you'll get into a flow that will carry you well beyond the first five minutes. I've done this for years with my writing projects. It works. The trick is just starting.

To learn more about Indie Music Confidential, pay a quick visit to this page.


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Ready for a Major Publicity Boost? Check out the new Indie Music Publicity Bootcamp. Ariel Hyatt and I just released an in-depth home study course filled with insider secrets on how to reach the music media and get the exposure you deserve. Get more details here.

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posted by Bob Baker @ 1:24 PM   4 comments


At Jan 6, 2008 8:48:00 PM, Blogger Sam Bhattacharya said...

Bob, you got me on point number 1. Being a successful musician fulfills my life's mission and purpose because there is no higher meaning or happiness in my life other than to do music. It's the ultimate aim, like maybe religion is to some people.

I actually become lost and depressed when I go for a few weeks without working on composing a new song, recording, playing a gig, or doing something else actively having to do with music. So, music is basically an end in itself.

At Jan 8, 2008 9:59:00 AM, Anonymous Anonymous said...

This is my 18th year as a session man in Nashville.
Having made this a living became more like a job, and I lost sight of why I came here in the first place -- which was to take my own music to the next level.
These tips are simple, yet so effective. They have helped me to focus on my real objectives, and I am eternally grateful to you.
I've been a subscriber for 2 years now, and I look forward to each new mailing you send.
Many blessings to you and your associates.
Kevin Wicker

At Jan 8, 2008 10:14:00 AM, Blogger Bob Baker said...

Kevin, Thanks for the awesome comment! You made my day :-)


At Dec 8, 2008 3:58:00 PM, Blogger Hopkinson said...

Writing it down! It's so simple and I hear people say this all the time, but how many of us actually do this??
Putting things on paper or in writing makes them tangible, apart from the fact some of us have bad memories, it's kind of like going to the market...what do I need, write it down, and tick it off or you'll go to make tea and there'll be no milk!!


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