Bob Baker's Indie Music Promotion Blog

News, notes and ideas on music marketing, self-promotion, artist empowerment and more

June 21, 2006

Do-It-Yourself Internet Music PR

You know you want media exposure for your music. You know you deserve it. But how do you go about getting it? And how do you get around all the closed doors and obstacles that seem to confront you at every turn?

The answer: By learning the simple secrets to music publicity ... AND by squeezing all you can out of the Internet.

I was recently interviewed by Joan Stewart, widely known as the "publicity hound." She got me on the phone and picked my brain for 70 minutes, while adding a ton of her own considerable wisdom on the topic of gaining media attention.

Here's part of that interview:

Joan – On so many music releases that I see, and even so many little news items in the paper, the writer fails to mention what kind of music the musicians play.

Bob – Yes. You find entire web sites that do that. You'll go to a web site of an artist and they used words like "amazing" or "lush" ...

Joan – Or "mellow."

Bob – You've got to view your web site, your press kits, through the eyes of someone who has never heard you and is totally unaware. The first crucial question you must answer is, What type of music is this? I even use the example of you walking into a record store and a clerk coming to you with a box of 10 CDs. The clerk says, "You can take any one of these that you want." What's the first question you're going to ask before you decide? Is it going to be who produced it? What's the hometown?

Joan – What kind of music is it?

Bob – Yes, the first question is what genre or what type of music. You want to know if it's something that you're interested in. So answer that question and answer it up front and quickly. If you do that in an interesting way with a news hook, then you're light years ahead of most people who are trying to promote themselves.

Now I'd like to give you access to this entire 70-minute recording, along with a full 20-page transcript of our conversation.

Read more about what Joan and I covered during our lengthy discussion here:


P.S. For more PR advice, also check out Killer Music Press Kits and Online Music PR Hot List 2006.

posted by Bob Baker @ 8:59 AM   1 comments


At Jun 23, 2006 1:00:00 PM, Blogger Miguel de Maria said...

Great ideas. I just got your book, Mr. Bark--er, Baker. :) Luuuuuuv--ed it! Finished it in about 2 hours and will be going through it with a fine-toothed comb and no doubt asking for more.

Thank you for sharing your creativity, optimism, and information, sir.

Miguel de Maria
Elegant Spanish Guitar


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