Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
June 21, 2005
Internet Music Promotion Principle #4: Focus on the Most Important Factor That Determines Your Success
This is the final blog post covering the four most important principles of Internet music marketing. If you missed the first three, you should probably read principles #1, #2 and #3 first.
Musicians venture onto the Web for all sorts of reasons. Some put up a web site just because everybody else is doing it or because they think it's the best way to impress industry people. Others establish an Internet presence because they think search engines will list their site and drive traffic to it while they sleep.
What's the real reason you should promote yourself online? Here's my best answer, and you should apply this concept to just about every action you take to promote your music, online and off:
Your main focus should be to attract and start relationships with a growing number of fans. No other factor will influence your level of success like a large and enthusiastic fan base. It doesn't matter how impressive your record label, attorney, manager, publicist or radio promotions person is. None of that means squat if fans don't connect with you. However, you can have no label deal, attorney, manager, etc., and still be a huge success if you have fans -- and lots of them.
Fans are the only thing that count (along with the quality of your music and your integrity), so put a priority on courting them. Use the unique interactive qualities of the Web to communicate with people interested in your music. Get to know them. Allow them to get to know you and the intimate details that led you to create the music they enjoy so much.
Forget all the hype and distractions and put your focus where it needs to be the most: on fans!
Musicians venture onto the Web for all sorts of reasons. Some put up a web site just because everybody else is doing it or because they think it's the best way to impress industry people. Others establish an Internet presence because they think search engines will list their site and drive traffic to it while they sleep.
What's the real reason you should promote yourself online? Here's my best answer, and you should apply this concept to just about every action you take to promote your music, online and off:
Your main focus should be to attract and start relationships with a growing number of fans. No other factor will influence your level of success like a large and enthusiastic fan base. It doesn't matter how impressive your record label, attorney, manager, publicist or radio promotions person is. None of that means squat if fans don't connect with you. However, you can have no label deal, attorney, manager, etc., and still be a huge success if you have fans -- and lots of them.
Fans are the only thing that count (along with the quality of your music and your integrity), so put a priority on courting them. Use the unique interactive qualities of the Web to communicate with people interested in your music. Get to know them. Allow them to get to know you and the intimate details that led you to create the music they enjoy so much.
Forget all the hype and distractions and put your focus where it needs to be the most: on fans!
posted by Bob Baker @ 10:05 PM 0 comments
Feed Me
What About Bob?
Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
Bob's Books
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
55 Ways to Promote & Sell Your Book on the Internet
A easy-to-read overview of online marketing
- Killer Music Press Kits
- 70 Ways to Promote & Sell Your Music on the Internet
- Music Marketing & Publicity Crash Courses
- Indie Music PR Bootcamp
- Killer Music Web Sites
- How to Triple Your Music Income This Year
- Online Music PR Hot List
- How to Make a Living as a Full-Time Musician
- Do-It-Yourself Internet Music PR & Publicity
- How to Use Video to Promote Your Music Online
- How to Publish Your Own Indie Book
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
Connect with Bob on
Reprint Rights
- Click here if you'd like to run some of Bob's posts on your own blog, web site or e-zine.
Previous Posts
- Internet Music Promotion Principle #3: You Feelin'...
- Internet Music Promotion Principle #2: Don't Be a ...
- Internet Music Promotion Principle #1: Ready, Aim,...
- Your Music Merchandising Tips Wanted
- The Power of Personality - Part 3
- The Power of Personality - Part 2
- The Power of Personality - Part 1
- Sell Your Music Online - the Smart Way
- Being Perfect vs. Being True to Yourself
- 'Females on Fire' Compilation Disc
Favorite Music Blogs
- Derek Sivers
- David Hooper
- Andrew Dubber
- Music Think Tank
- Ariel Hyatt
- Artists House Music
- Musicians Cooler
- GarageSpin
- Bob Lefsetz
- Hypebot
- Music Industry Report
Copyright 2004-2010 Bob Baker