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Bob Baker's Indie Music Promotion Blog
News, notes and ideas on music marketing, self-promotion, artist empowerment and more
June 13, 2005
Internet Music Promotion Principle #1: Ready, Aim, Fire! Know Where Your Target Is
This is the first of four blog posts covering the four most important principles of Internet music marketing.
It's a big world out there -- especially on the Internet. The number of Internet users worldwide is expected to exceed 1 billion people this year. That's right. Billion with a B. More than 185 million of those users are in the United States alone.
That's a lot of people surfing the Net that you can potentially reach. It's intimidating just thinking about connecting with all those people. No wonder so many musicians get frustrated and feel overwhelmed when it comes to promoting themselves online.
Have no fear. You don't have to reach all those people. You don't even have to reach all music fans online. If you try, you'll never reach your lofty goals and will curse me and Al Gore and anyone who's ever been associated with the Internet.
To successfully promote yourself online, you need to start a relationship with only a small sliver of the total number of people online. Think about these numbers: If you could reach one-hundredth of one percent of those billion people, you'd have 100,000 potential fans. That's a lot of people.
Bottom line: Don't try to be all things to all people. Don't attempt to reach a wide section of the online population. Focus your limited time and energy on the web sites, e-zines and online forums where the people most likely to be attracted to your music hang out. Got it? Good.
Keep an eye on this MusicPromotionBlog.com site for the next three Internet music marketing principles. Note: These posts are excerpts from the special report 50 Ways to Promote & Sell Your Music on the Internet.
It's a big world out there -- especially on the Internet. The number of Internet users worldwide is expected to exceed 1 billion people this year. That's right. Billion with a B. More than 185 million of those users are in the United States alone.
That's a lot of people surfing the Net that you can potentially reach. It's intimidating just thinking about connecting with all those people. No wonder so many musicians get frustrated and feel overwhelmed when it comes to promoting themselves online.
Have no fear. You don't have to reach all those people. You don't even have to reach all music fans online. If you try, you'll never reach your lofty goals and will curse me and Al Gore and anyone who's ever been associated with the Internet.
To successfully promote yourself online, you need to start a relationship with only a small sliver of the total number of people online. Think about these numbers: If you could reach one-hundredth of one percent of those billion people, you'd have 100,000 potential fans. That's a lot of people.
Bottom line: Don't try to be all things to all people. Don't attempt to reach a wide section of the online population. Focus your limited time and energy on the web sites, e-zines and online forums where the people most likely to be attracted to your music hang out. Got it? Good.
Keep an eye on this MusicPromotionBlog.com site for the next three Internet music marketing principles. Note: These posts are excerpts from the special report 50 Ways to Promote & Sell Your Music on the Internet.
posted by Bob Baker @ 8:54 PM
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What About Bob?
Bob Baker is an author, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs, and increase their incomes.
Bob's Books
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
55 Ways to Promote & Sell Your Book on the Internet
A easy-to-read overview of online marketing
- Killer Music Press Kits
- 70 Ways to Promote & Sell Your Music on the Internet
- Music Marketing & Publicity Crash Courses
- Indie Music PR Bootcamp
- Killer Music Web Sites
- How to Triple Your Music Income This Year
- Online Music PR Hot List
- How to Make a Living as a Full-Time Musician
- Do-It-Yourself Internet Music PR & Publicity
- How to Use Video to Promote Your Music Online
- How to Publish Your Own Indie Book

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Previous Posts
- Your Music Merchandising Tips Wanted
- The Power of Personality - Part 3
- The Power of Personality - Part 2
- The Power of Personality - Part 1
- Sell Your Music Online - the Smart Way
- Being Perfect vs. Being True to Yourself
- 'Females on Fire' Compilation Disc
- Groovy Judy Is Far Out, Solid & Right On
- New Artist Empowerment Podcast
- Marketing Lessons from an 8-Year-Old
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