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Marketing tips and self-promotion ideas October 14, 2009 3 Steps to Viral Music Marketing SuccessEverybody these days wants to create buzz. They want to grab people's attention on a large scale. And they want to do it sooner rather than later. Therefore, everyone wants to know the secret steps they can take to ensure their marketing idea sticks -- that it gains traction and reaches the people who need to hear it the most. A good lesson on this topic comes from musician Paul Hipp. Check out his YouTube music video called "We're Number 37" -- which, as of this writing, has nearly a half million views. 
It's a rockin' original song that tackles the current health care reform debate in the US with a decidedly liberal slant. And it's been seen by a LOT of people. You may think you know where I'm going with this, but I guarantee there's an unexpected twist coming. So stay with me here ... If I were to ask you why this song has been watched by so many people, you'd probably say because it's a decent tune about a timely issue. Plus, it features some clever editing and funny moments throughout -- which makes it more likely to be enjoyed and passed on by those who watch it. Correct! You can't go wrong with songs about current events, especially when they are done in a creative way that elicits a reaction from people who are exposed to it. But here's the thing ... This is not the only music video Paul Hipp has posted. He has several others, most of which also deal with current events from a liberal perspective. And those have respectable numbers -- from 1,000 to 18,000 views each. But they pale in comparison to the half million views that "We're Number 37" has earned. Here are three lessons we can learn from this:
So ... Throw a lot of stuff out there, hone your craft as you go, and don't be afraid to be bold and specific! Have anything you want to add to this discussion? Please leave a comment on this page. Using Social Media to Create an Online Music Buzz
It debuted last month at #5 on the US Billboard Top 200. Would you like to hear it? You can. Just go to this page to find out how. Upcoming Events ...I have updated my Live Events Schedule page. Lots of activity between now and the end of the year!
(While I'm in LA, I may be available for some face-to-face consulting sessions at reasonable rates. If you'll be in the area and are interested, please send me an email.) And on Monday, Nov 16, I'll present an "Octopus Marketing Online" workshop in St. Louis for musicians, authors, artists, and anyone wanting to establish a strong Internet presence. Again, see the full Events Schedule page for details. Ready to Boost Your Music Promotion?The economy is stabalizing and the holidays are nearly upon us. It's a perfect time to inject some new life into your marketing. Here are the top 10 most popular music resources on my music web site. There's bound to be something here that will inspire you.
Thanks for reading! If you missed the last ezine, check out the Sept 30 issue.
-Bob Also connect with me on these sites: http://Facebook.com/BobBaker Get more music tips and resources at these sites: http://TheBuzzFactor.com/ Want to publish and promote your own book? Go here: http://FullTimeAuthor.com/ To Start getting this Buzz Factor ezine, |
The more active you are in creating a volume of content to share with your audience, the greater your odds of producing something that will spread on a larger scale. So stay busy creating new stuff!
Last week I delivered a 15-minute audio lesson on how one artist used Twitter, YouTube, Flickr, MySpace, and Facebook to build a huge online buzz about a new album release.
November 6 thru 8 I'll give a number of classes at the TAXI Road Rally in Los Angeles.