The Buzz Factor (3-Step Success Formula) Bob Baker's "The Buzz Factor" Delivering music marketing tips, self-promotion ideas and more since 1995 - http://TheBuzzFactor.com/ June 24, 2003 - Vol. 9, Issue 19 In This Issue: 1. The Three-Step Success Formula 2. Catch Me On a No-Cost Teleconference July 12 3. Read Six "Unleash the Artist Within" Sections Online 4. Vacation and Shipping Delay Notice __________________________________________________ Welcome! => 1. The Three-Step Success Formula Sparking a nerve with your audience can be a good thing. And nerves were definitely sparked over our recent discussion of part-time vs. full-time careers, especially when subscriber Guy-Michael Grande took the conversation to a whole new level in the last issue. If you missed it, read it online at http://www.bob-baker.com/buzz/zine/2003/061703.html In a nutshell, Guy said even though he currently works a day job, he considers himself to be a full-time songwriter. Why? Because that's who he is 24/7, while his day gig only consumes 40 hours a week. He also made a reference to his Clark Kent existence. A subscriber named Peblz (www.peblz.info) responded, "Just wanted to express my thanks for this particular analogy. Superman *was* Superman all the time, even while he was Clark Kent. That's really an excellent way to think of ourselves -- as musicians, singers, songwriters, already successful (if we feel that way) *because* we are what we think we are. Thanks. That really brought it home in an easily accessible way." Synchronicity must be in full swing, because just this past weekend I started reading "The One Minute Millionaire" by Mark Victor Hanson (one of the Chicken Soup for the Soul guys) and Robert Allen. One of their prosperity principles is stated simply as BE-DO-HAVE, which is an approach too few people take. Most musicians (and humans in general) set a goal, such as "I want to be a successful songwriter." Then they think, "What do I have to DO to attain this goal?" They then get busy "doing" with the idea that once they do enough to HAVE what they want, then they'll BE that successful songwriter. But that approach is out of order and works contrary to the laws of success and prosperity. First you must BE who you want to be. And believe it and "know" it to the core. Success is not something you go and get; it's not a destination you reach. It's something that resides inside of you -- a quality you bring to everything you do. If you want to be a songwriter, BE a songwriter. If you want to be a jazz singer, BE a jazz singer first. Then from that inner compass, DO the things that a successful songwriter or jazz singer does. DO those things long enough and you will eventually HAVE (or manifest) the material state you desire. This might sound like New Age babble to some, but I believe it's a solid philosophy -- one that's helped propel most of my accomplishments in life. Try this: Close your eyes and project yourself five years into the future. Imagine that your ideal music career has unfolded and that you've reached a stage that you consider extremely successful. Really visualize that you've arrived at this point. If this was your reality, how would you act? How would you carry yourself if you were a complete success? How would you treat others? How much energy would you pour into creating more great music and satisfying your large fan base? How confident would you be contacting other successful musicians, producers, etc.? How much would you go out of your way to help good up-and-coming musicians? How content would you feel? Now let me ask you: How does that vision compare to the way you act, feel and carry yourself now? If there's a drastic difference, look inward and realize that you're made of the same stuff as every successful musician. You have as much right as anyone to embrace your own dreams. So before you DO any more, and certainly before you HAVE what you want, focus on BEing the type of person you know you're destined to be! __________________________________________________ => 2. Catch Me On a No-Cost Teleconference July 12 I'll be doing a live phone interview with David Hooper, founder of the Nashville New Music Conference, at 4 pm on July 12. The topic will be "Guerrilla Music Marketing: 10 Steps to Widespread Exposure, Sales and Success as an Independent Artist." There's no charge for the call, except for any long distance charges you may incur. I'll send specifics on how to participate in the next issue. David is doing a series of these calls, all leading up to the 2NMC event this Sept. 10-14. I plan on attending again this year. If you want to showcase at the conference, the submission deadline is June 30, so hurry up and visit http://www.2nmc.com/ for details. __________________________________________________ => 3. Read Six "Unleash the Artist Within" Sections Online I just posted six excerpts from my book, "Unleash the Artist Within: Four Weeks to Transforming Your Creative Talents Into More Recognition, More Profit and More Fun." Check them out at http://www.bob-baker.com/qt/unleash/ Note these are posted on my PromoteYourCreativity.com site. Also, in the Buzz Factor Premium Content section, you can now access the first two chapters of my book, "Branding Yourself Online: How to Use the Internet to Become a Celebrity or Expert in Your Field." Get 'em here: http://www.bob-baker.com/buzz/zine/pc.html While you're there, check out more fre*e stuff: - Four Ways to Attract More Music Fans Faster - Building Purposeful Prosperity - Self-Promotion Workshop Handout - Smashing the Press Release Myth __________________________________________________ => 4. Vacation and Shipping Delay Notice This Friday, June 28, I'm heading to the Panhandle of Florida for the first full week of fun and relaxation I've had in far too long. I will check e-mail while I'm gone, but orders for print books placed after Wednesday of this week may not be shipped until I return around July 6. I'm really looking forward to white, sandy beaches and clear, blue water. I hope you find time to relax and refuel this summer, too. Have a fun-filled week or two! -Bob P.S. Some of my guerrilla music marketing tips will be featured in the upcoming Fast Forward newsletter, published by Disc Makers and mailed to 85,000 people. Cool. I'm all about spreading the love, baby :) P.P.S. Stay tuned for some new resources coming down the Buzz Factor pike later this summer. Exciting stuff in the works! __________________________________________________ => What They're Saying About ... "I recently read the 'Guerilla Music Marketing Handbook' with great enthusiasm. Thanks to you, my to-do list has quadrupled! The nature of your ideas are amazing -- from one idea comes ten!" -Jenn Lindsay, www.jennlindsay.com More info: http://bob-baker.com/buzz/music_marketing.htm __________________________________________________ "Bob Baker's advice on harnessing and expressing your creativity comes from someone who's pursued his dreams, made mistakes and shares wise lessons. If you have been putting off a creative project, buy his motivating 'Unleash the Artist Within' book and you'll soon get cracking!" -Marcia Yudkin, author, "Six Steps to Free Publicity" and 10 other books More info: http://www.bob-baker.com/buzz/unleash.html __________________________________________________ "I've been creating and sending out press kits for years. I never knew if I was sending too much or too little information. I didn't know how to optimize my kits. Finally, I found your 'Killer Press Kits' report. Now I have a roadmap and the exact helpful detaiIs I need, all in one place. And at a great low price, too." -Dan Johnson, guitarist for Soulpajamas and co-editor of the Songwriter's Tip Jar, www.songwriterstipjar.com More info: http://www.bob-baker.com/buzz/presskits.html =========== Cool Music Stuff You Need =========== Online Music PR Hot List: The 101 Top Places to Submit Press Releases and Get Reviewed on the Internet http://www.bob-baker.com/buzz/music_pr.htm 197 Promotion Tips, Tricks and Resources for Indie Musicians - http://www.bob-baker.com/buzz/197.html Grow Your Band's Audience: Six Steps to Success for Independent Musicians http://www.bob-baker.com/buzz/grow.html How to Promote Your Music Successfully on the Internet http://www.rainmusic.com/htpma/buzz.htm Earn Cash as a Buzz Factor Affiliate Make 40% on every title sold through your affiliate link! http://www.bob-baker.com/af/BuzzAfil.html Screaming Fingers Guitar http://hop.clickbank.net/?bobbaker/screaming Guitarists, learn how to systematically increase your picking speed without practicing and performing your mistakes. __________________________________________________ REPRINT PERMISSION Would you like to run some of the content from this issue on your web site or in your e-zine? You may do so for free as long as you add the following credit: "Reprinted from Bob Baker's The Buzz Factor, featuring free marketing and self-promotion ideas for songwriters, musicians and bands on a budget. Visit www.TheBuzzFactor.com for details." __________________________________________________ To START getting The Buzz Factor, send an e-mail to addme@thebuzzfactor.com with the words "Send Me the Buzz" in the Subject line. Or visit http://TheBuzzFactor.com/ __________________________________________________ The Buzz Factor is published by Bob Baker PO Box 43058 - St. Louis, MO 63143 Phone: (314) 758-7578 - E-mail: bob@thebuzzfactor.com http://www.TheBuzzFactor.com/ (c) 2003 by Bob Baker - All Rights Reserved |