The Buzz Factor (Who Are You?)

Bob Baker's "The Buzz Factor"

Delivering music marketing tips, self-promotion ideas
and more since 1995 - http://TheBuzzFactor.com/

June 17, 2003 - Vol. 9, Issue 18

In This Issue:
1. Who You Are vs. How You Make a Living
2. More Part-Time Music Perspectives
3. Final Buzz Factor Poll Results
4. Help Me Help You and Others
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See the end of this message for details on how to get on 
and off the Buzz Factor mailing list.
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Welcome!

=> 1. Who You Are vs. How You Make a Living

I received several great responses on the topic of part-time 
vs. full-time music careers. One from Guy-Michael Grande 
was so great, I'm running it here as a guest column of sorts. 
Read his words. They may force you to think in new ways 
about your own career.

Take it away, Guy-Michael:

As a so-called "part-time" musician, I prefer to avoid that 
term altogether. When someone invariably asks, "What do you 
do?" I always respond, "I'm a singer-songwriter." To which 
they almost always reply, "You make a living doing that?" 
And I say, "Not yet, but you asked what I DO, not how I make 
my living." A fine distinction maybe, but it works for me.

To me, my day-job is the part-time part: I'm always an artist, 
24 hours a day, 7 days a week. That doesn't stop because 
I currently earn my rent somewhere else. So I try to give as 
much to my music as possible, which means getting at least 
one thing done every day or night (contacts, rehearsals, 
songwriting and/or revision, performances, you name it).

Most millionaires didn't become instant lottery winners, 
and most successful artists didn't "luck out," either. Some 
people might be amazed how much they could get done 
during one lunch hour or evening if they'd only skip watching 
TV!

I think it's also key to be aware of our definition(s) of 
success, because there are so many little successes along 
the way that we might otherwise miss or ignore if we're so 
focused on those major goals (like becoming a household 
name who sells millions of records on his/her own indie 
label). Since every step can have its drawbacks and victories, 
my approach is to try and appreciate the latter while taking 
the former with a lot of humility and renewed determination.

We should always have goals -- dream them, define them, 
write them down and pursue them -- and temper them within 
the framework of our day jobs or "Clark Kent" existences 
until we find ways to achieve that full-time status.

But it's like a producer once told me: Once the record is 
done and about to be released, then the REAL work begins. 
Especially for all of us indie artists with indie labels. 
Making it to full-time status alone won't ensure success ... 
it just means we'll have to keep pursuing our goals minus 
the day-job drawbacks and distractions.

Then again, some of my best songs have been inspired by 
people I've met on the job -- and I've grown a wonderful 
audience thanks in part to men and women I work with every 
day -- so as much as I can't wait to make music full-time, 
I do appreciate my current circumstances for all that they 
provide.

By Guy-Michael Grande, Route Five Records, 
www.guy-michael.com
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=> 2. More Part-Time Music Perspectives

Two more Buzz Factor subscribers offered their views on this 
topic:

"I am a Toronto jazz singer fortunate enough to be performing 
regularly about town. In addition to performing live as a duo, 
trio and up (depending on what the gig requires), I have also 
tapped into the weddings, special events and corporate gigs 
market.

"Sounds great, right? Well it is, because I don't do it full 
time. I have my own project management company that pays 
the bills and allows me to freelance and take the odd day off 
when required.

"I think musicians put too much pressure on themselves to do 
music full time, which can make you feel under the gun for 
dough, and unable to do some of the free/showcase gigs that 
come up. It can also make you crabby."

-Karen Manion, www.karenmanion.com

"Part-time suits me fine. I'm able to have a 'real' job that 
I also enjoy, which pays the bills. Part-time music work 
helps me also enjoy my family because I'm not traveling all 
over the country, missing my kids' school concerts, etc.

"I love to perform, but I also love to write songs. I don't 
have to wait to be signed by a record label to feel 
successful -- just being able to get onstage and know by the 
applause that people appreciate my efforts, feels wonderful. 
And, should a well-known national performer ever want to do 
any of my songs, I can stay home enjoying my family while 
the royalty checks come in.

"Success can be defined in many ways. I already feel as if 
I've accomplished my musical goals. Anything else is just 
more instrumental flavoring in the final mix."

-Diana Tyler, www.dianatyler.com
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=> 3. Final Buzz Factor Poll Results

Based on the voting, here's how your career modes stack up:

25% Full Time
61% Part Time (with a goal of going full time)
14% Part Time (and satisfied where you're at)

If we apply these percentages to the current number of Buzz 
subscribers, that adds up to:

2,150 full-timers
5,246 part-timers wanting to go full time
1,204 part-timers happy where they are
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=> 4. Help Me Help You and Others

Do you know of an organization, store, studio, school, etc., 
within 50 miles of St. Louis that might be interested in 
hosting a Guerrilla Music Marketing workshop? Forward this 
message to anyone you might know in the area. Send your 
venue suggestions to workshop@thebuzzfactor.com

Have a great week!

-Bob

Correction: Last week I gave the wrong web address for 
Chicago Harmony and Truth, the organization for which I 
spoke at its recent meeting. The correct address is 
http://www.chatmusic.com/ - Sorry for any confusion :)
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=> What They're Saying About ...

"Bob Baker's advice on harnessing and expressing your 
creativity comes from someone who's pursued his dreams, 
made mistakes and shares wise lessons. If you have been 
putting off a creative project, buy his motivating 'Unleash 
the Artist Within' book and you'll soon get cracking!"
-Marcia Yudkin, author, "Six Steps to Free Publicity" 
and 10 other books

More info: http://www.bob-baker.com/buzz/unleash.html
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"I've been creating and sending out press kits for years. 
I never knew if I was sending too much or too little 
information. I didn't know how to optimize my kits. Finally, 
I found your 'Killer Press Kits' report. Now I have a roadmap 
and the exact helpful detaiIs I need, all in one place. And 
at a great low price, too."
-Dan Johnson, guitarist for Soulpajamas and co-editor 
of the Songwriter's Tip Jar, www.songwriterstipjar.com

More info: http://www.bob-baker.com/buzz/presskits.html
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"'Guerrilla Music Marketing Handbook' is a straightforward, 
user-friendly guide to promoting one's music and increasing 
sales. A must-read resource for all aspiring musicians and 
songwriters."
-Midwest Book Review

More info: http://bob-baker.com/buzz/music_marketing.htm

=========== Cool Music Stuff You Need ===========

Online Music PR Hot List: The 101 Top Places to Submit 
Press Releases and Get Reviewed on the Internet
http://www.bob-baker.com/buzz/music_pr.htm

197 Promotion Tips, Tricks and Resources for Indie 
Musicians - http://www.bob-baker.com/buzz/197.html

Grow Your Band's Audience: Six Steps to Success 
for Independent Musicians
http://www.bob-baker.com/buzz/grow.html

How to Promote Your Music Successfully on the Internet
http://www.rainmusic.com/htpma/buzz.htm

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Compress DVD movies to a single CD without any loss of quality.
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"Reprinted from Bob Baker's The Buzz Factor, featuring 
free marketing and self-promotion ideas for songwriters, 
musicians and bands on a budget. Visit 
www.TheBuzzFactor.com for details."
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The Buzz Factor is published by Bob Baker
PO Box 43058 - St. Louis, MO 63143
Phone: (314) 758-7578 - E-mail: bob@thebuzzfactor.com
http://www.TheBuzzFactor.com/

(c) 2003 by Bob Baker - All Rights Reserved