Bob Baker's "The Buzz Factor"

Delivering music marketing tips, self-promotion ideas
and more since 1995 - http://TheBuzzFactor.com/

January 1, 2003 - Vol. 9, Issue 1

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"I like the dreams of the future better than the history 
of the past." -Thomas Jefferson

Welcome, and Happy New Year!

Ask anyone who visits a fitness center often and they'll 
tell you: January is one of the busiest months of the year. 
Why? Because multitudes commit to improving their health 
as part of the annual New Year's resolution ritual. But guess 
what? By the time February rolls around, the crowds have 
all but evaporated from fitness centers.

I'm not a big New Year's resolution kind of guy because I 
believe having goals and aspirations is a year-round activity 
-- something you focus on throughout your life. Still, I 
realize the start of a new calendar year does put many 
people into a fresh-start, I'm-going-to-make-this-year-
better frame of mind. And that's a good thing, especially 
if you can transform that attitude into an ongoing purpose.

So, with the sights and sounds of confetti, Times Square, 
Dick Clark and "Auld Lang Syne" still fresh in your mind, 
here are some helpful resolution and goal-setting links 
with a highlight from each one:

7 Steps to Powerful Written Goals
www.topachievement.com/goalsetting.html
"Write your goal in the positive instead of the negative. 
Work for what you want, not for what you want to leave 
behind. Part of the reason why we write down and 
examine our goals is to create a set of instructions for 
our subconscious mind to carry out. Your subconscious 
mind is a very efficient tool. It cannot determine right 
from wrong and it does not judge. The more positive 
instructions you give it, the more positive results you 
will get."

Goal-Setting Tips and Traps for the New Year
http://click.topica.com/maaaKKCaaU8vUaaaaaab/

"Expand your vision of what's possible. I am often 
surprised by the limited vision people have for themselves, 
their careers or their businesses. Many have given up on 
themselves. They see themselves as their resumes -- as 
what they have done in the past. Surround yourself with 
creative minds and big thinkers. Don't settle. You're too 
important."

Personal Goal Setting - Planning to Live Your Life Your Way
www.mindtools.com/page6.html

"Set performance goals, not outcome goals. Take care to 
set goals over which you have as much control as possible. 
There is nothing more dispiriting than failing to achieve 
a personal goal for reasons beyond your control. These 
could be bad business environments, poor judging, bad 
weather, injury or just plain bad luck. If you base your 
goals on personal performance, then you can keep control 
over the achievement of your goals and draw satisfaction 
from them."

The 10 Commandments of Goal Setting
http://click.topica.com/maaaKKCaaU8vWaaaaaab/

"Thou shall be decisive. Success is a choice. You must 
decide what you want, why you want it and how you plan to 
achieve it. No one else can, will or should do that for you."

Setting Goals for the New Year
www.actnews.com/Articles/1997/97-01/setgoals.htm

"The most important part of the planning process is to 
write your goals down on paper so that you can see them. 
It shows that you are committed to accomplishing these 
goals, and by putting them down on paper, it gives you a 
point of reference. Then at any time you can compare your 
progress with your original action plan."

The Top 10 Best Ideas for Setting Goals
www.topachievement.com/hiltonjohnson.html

"Begin with the end in mind. Tom Watson, the founder of 
IBM, was once asked to explain what he attributed the 
phenomenal success of his company to. He said it was 
three things: First, he created a clear image in his mind 
of what he wanted his company to look like when it was 
done. Second, he asked himself how such a company 
would have to act on a day-to-day basis. Then he began 
to act that way."

Check out these links. Search your soul. Determine your 
purpose and priorities for the coming year. Make plans ... 
and start acting on them. And don't stop!

-Bob

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=========== Cool Music Stuff You Need ===========

KILLER PRESS KITS
www.bob-baker.com/buzz/presskits.html
The 29 most important elements in creating music publicity 
materials that get noticed

GUERRILLA MUSIC MARKETING POWER COURSE
www.bob-baker.com/buzz/gpc.html
For the go-getter who wants it all -- more than 600 pages 
of marketing ideas and self-promotion tips. Three powerful 
resources, one awesome discount!

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