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The Guerrilla Music Marketing Handbook
Guerrilla Music Marketing Handbook

Featuring hundreds
of ways to promote
your indie music!


Online Music PR Hot List
101 places to submit press releases, get reviewed, uncover PR connections and promote your music on the Internet.


197 Promotion Tips for Indie Musicians
An incredible, new collection of ideas, tricks and resources you can start using right now to promote your music.


Sell Your CDs & Merchandise Online
Get serious about accepting credit cards online and at gigs. It's fast, easy and reliable.
































































































































THE BUZZ FACTOR E-ZINE

Music marketing tips, promotion ideas and more

July 28, 2002


In This Issue:

  • Send Me Your Tips ... Get Free Exposure
  • Get Airplay on Alternative Country Radio
  • Let Your Fans Help You Succeed


Read the previous issue here:
www.bob-baker.com/buzz/zine/071202.html

See the end of this message for Subscribe and Unsubscribe instructions.

============ Buzz Factor Sponsor ============

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WELCOME!

Evolution is a cool thing. I hope that as you progress along your musical path, you reach higher levels of success and regularly crank up the quality of your recordings, live shows, promotional materials and more. It's all part of your growth as an artist and promoter.

I enjoyed my own bit of progress last week when I received my first batch of paperback editions of the "Guerrilla Music Marketing Handbook." Back in about 1996, I started offering this title as a manual in a three-ring binder. About a year and a half ago, I revised and updated the book, and upgraded to a spiral coil-bound version -- a nice improvement. Now the book, my best-selling title at The Buzz Factor site, is available as a perfect-bound trade paperback book.

To celebrate this new edition, I've lowered the price -- the best rate ever offered. Take a look here.

Send Me Your Tips ... Get Free Exposure

I'm on a mission to uncover tons of new music marketing tips. Between this e-zine, new titles I'm working on, my columns at GetSigned.com, etc., I need lots of creative ideas and examples to fuel these projects.

I'll give you free exposure through my new articles and books if you send me a usable tidbit on how you got media exposure, attracted more fans, sold more CDs, etc. Send your best tips to bob@thebuzzfactor.com

Now go forth and promote yourself!

-Bob

=========== Recommended Resources ===========

NYRock.com: Music, News and Cyberbabble. Current content includes interviews with Tool, Ozzy Osbourne and a review of the Rochester International Jazz Fest. NY Rock features services for indie musicians, such as reviews and free classifieds: www.nyrock.com

SELL MORE CDs & MERCHANDISE!
Get serious about accepting credit cards online and at gigs. It's fast, easy and reliable. The Buzz Factor uses this service. So should you.

2nd annual Nashville New Music Conference
October 9-13, 2002, in Nashville, TN
Artist showcase submission deadline is Aug. 15.
Head to www.2nmc.com for more info.

============= Quotes of the Week =============

"Energy and persistence conquer all things."
-Benjamin Franklin

"The greatest good you can do for another is not just to share your riches but to reveal to him his own."
-Benjamin Disraeli

========== Bob's Buzz Tips of the Week ==========

GET AIRPLAY ON ALTERNATIVE COUNTRY RADIO

In August, WPRK (91.5 FM) in Orlando, FL, will debut a new weekly show featuring alternative country. The show's program director is "seeking CD albums and samplers from appropriate bands and record labels to add to our catalog for program scheduling." Note that the focus is on alt- country, old-school country and bluegrass.

Send materials to: Alternative Country Radio, c/o Karma Ranch Productions, PO Box 3493, Orlando, FL 32802.

LET YOUR FANS HELP YOU SUCCEED

"One of the best tips is to appreciate and respect your fans," says Nyree, a singer-songwriter and author of "Booking, Promoting and Marketing Your Music," in an interview on the artistpro.com site.

"Everything great that has happened to my career has been because a fan has gotten involved," she continues. "Playing with Crosby, Stills & Nash, Santana and other great people happened because a fan knew somebody. When you try just to sell yourself it never works. But when somebody's really thrilled about something, they can sell it to anyone."

Nyree says a recent East Coast tour also happened because of her fans. "Some people saw shows I did in Palo Alto, and they asked me when I was coming to their town. My answer is always, ‘I'll come to your town when you set something up, or help me set something up, because it's gonna be really hard for me to get something good on my own.’"

Are you asking your fans for help?

Read the entire article here.

============ More Cool Resources ============

FREE REPRINT RIGHTS
Want to run some of Bob's music articles in your e-zine or on your Web site? You can! For details, visit ...
www.bob-baker.com/buzz/articles.html for details.

72 FREE MUSIC DOWNLOADS
Cool music from six dozen indie artists.

DEVELOP VOCAL POWER, RANGE AND PROJECTION
Become a better singer with these world-renowned tools.


THE BUZZ FACTOR BEST-SELLER LIST
based on sales in May and June 2002

  1. The Guerrilla Music Marketing Handbook

  2. 197 Promotion Tips, Tricks & Resources for Indie Musicians

  3. Online Music PR Hot List

  4. How to Promote Your Music Successfully on the Internet

  5. Poor Richard's Branding Yourself Online

To receive a complete list of Buzz Factor titles and services by autoresponder, send a blank e-mail to: orderform@bob-baker.com.


SPREAD IT AROUND
Can you think of two or three indie music people who would benefit from Buzz Factor tips? Forward this issue to them. Encourage them to subscribe. It's easy ... and it's free!

To STOP getting The Buzz Factor, send a blank e-mail to:
TheBuzzFactor-unsubscribe@topica.email-publisher.com
NOTE: You must send this message from the e-mail address you originally subscribed with.

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TheBuzzFactor-subscribe@topica.email-publisher.com
or fill out the subscription form at the top of this page.


REPRINT PERMISSION
Would you like to run some of the content from this issue on your web site or in your e-zine or print publication? You may do so for free as long as the following credit is added:

"Reprinted from Bob Baker's The Buzz Factor, featuring free marketing and self-promotion ideas for songwriters, musicians and bands on a budget. Visit www.TheBuzzFactor.com for free details."

(Note: This offer doesn't apply to my GetSigned.com columns. Those are exclusive articles.)


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THE BUZZ FACTOR is published by Bob Baker
PO Box 43058, St. Louis, MO 63143
Phone: (314) 758-7578 - E-mail: info@thebuzzfactor.com