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THE BUZZ FACTOR E-ZINE Music marketing tips, promotion ideas and more July 12, 2002 In This Issue: Radio Exposure: The Overlooked Alternative Major Labels Tell Net Radio to "Die Now" Attend the Nashville New Music Conference Indie Label Looking for Latin-Based Acts Read the previous issue here: www.bob-baker.com/buzz/zine/061802.html See the end of this message for Subscribe and Unsubscribe instructions. ============ Buzz Factor Sponsors ============ Three reasons OASIS CD DUPLICATION should top your list for CD manufacturing: * Free Radio Promotion, oasisCD.com/sampler * Free National Distribution, oasisCD.com/distribution * Patent-pending Eco-packaging, oasisCD.com/packaging Reach Stessie at sc@oasisCD.com, 888-296-2747 or oasisCD.com 20,000 Music Industry Contacts to get your music Heard, Promoted and Sold Worldwide! Includes Addresses, Phone & Fax #'s, E-mail Addresses and more to Record Companies, Radio Stations, Promo Companies, Distributors, A&R's, Managers, Attorneys, Booking Agents, Music Press, More! WELCOME! Better late than never. I've been meaning to let you know about the 2nd annual Nashville New Music Conference (2NMC). The event will take place October 9 to 13, 2002, in ... you guessed it, Nashville, TN. I attended last year and had a blast doing a seminar and meeting/hearing lots of talented new friends. I plan on being there again this year, and so should you. Artist showcase submission deadlines are fast approaching, so take a look at www.2nmc.com/showcase for submission details. Visit 2NMC's home page at www.2nmc.com for an overview of this cool event. What's Bob Been Up to Lately? I know you're kept awake at night pondering this question, so I'll remove the mystery. In recent weeks, I've been ... Recording audio tracks for my soon-to-be-released "What Every Musician Should Know About Self-Promotion" CD. This audiobook will contain excerpts from a more complete book I'm writing called "50 Things Every Musician Should Know About Self-Promotion." Doing some PR work for Nafeesa Monroe, a spoken word poet who's performing as part of "Soul City Cafe," a collection of indie artists being featured before select dates on Jewel's current North American tour. Read the press release I wrote for Nafeesa here: www.mi2n.com/press.php3?press_nb=38882 There, now we can all sleep better. Have an awesome week! -Bob =========== Recommended Resources =========== NYRock.com: Music, News and Cyberbabble. Current content includes interviews with Tool, Ozzy Osbourne and a review of the Rochester International Jazz Fest. NY Rock features services for indie musicians, such as reviews and free classifieds: www.nyrock.com THE GUERRILLA MUSIC MARKETING HANDBOOK 201+ Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget - by Bob Baker "This grass roots guide could be the one thing you need to launch a profitable music career." -About.com 72 FREE MUSIC DOWNLOADS Cool music from six dozen indie artists. ============= Quotes of the Week ============= "It takes courage to push yourself to places that you have never been before ... to test your limits ... to break through barriers. And the day will come when the risk it takes to remain tight inside the bud is more painful than the risk it takes to blossom."  -Anais Nin "Life is not holding a good hand. Life is playing a poor hand well."  -Danish Proverb ========== Bob's Buzz Tips of the Week ========== RADIO EXPOSURE: THE OVERLOOKED ALTERNATIVE Quick, answer this question: What's the best way to get exposure for your music on the radio? If you're like 99 percent of musicians, your first response has something to do with getting one of your songs put into regular rotation on a certain music station or show. That's a fair yet predictable answer. But if your thoughts on radio exposure end there, you're robbing yourself of some powerful options to reach fans. Read the rest of my new column at www.getsigned.com/bob61.html MAJOR LABELS TO NET RADIO: DIE NOW The subtitle of the article is "You'd think the record companies would love Internet tunes -- instead they're trying to kill them." Newsweek's Steven Levy investigates upcoming legislation that, if enacted, would put most online radio stations out of business. Guess who's lobbying the hardest for the new law? "So why are the record labels taking such a hard line?" Levy writes. "My guess is that it's all about protecting their Internet-challenged business model. Their profit comes from blockbuster artists. If the industry moved to a more varied ecology, independent labels and artists would thrive -- to the detriment of the labels, which would have trouble rustling up the rubes to root for the next Britney." Read the entire article here: www.msnbc.com/news/777023.asp Want another example of corporate wisdom? The Wall Street Journal threw ink at an article titled "Music Labels Go After Song-swappers: Recording Companies Plan Lawsuits Against Individuals." Yup. Read all about it here: www.msnbc.com/news/775684.asp LABEL LOOKING FOR LATIN-BASED ARTISTS LA-based indie label JMUZIC Records is seeking music for its roster. Only artists who perform Latin music that falls into the pop, rock, alternative, folk and dance categories (performed in English) need apply. JMUZIC specializes in targeting the Latino market. The label is seeking already-recorded masters with artwork in place and ready for distribution. Submit material to: David Jordan, JMUZIC Records, PO Box 2592, City of Industry, CA 91746. Or send e-mail to jmuzicrecords@aol.com THE SECRETS OF SONGWRITING SUCCESS Roger Yeardley is a guy who takes action. A couple of years ago he sponsored Jai Josefs (author of "Writing Music for Hit Songs") to come and give a songwriting workshop in Yeardley's hometown of Cincinnati. "I liked what Jai did so much, I thought it would make a great multimedia product," says Yeardley, who pitched an idea that led to "Secrets of Songwriting Success." The two-CD set incorporates video footage from live seminars with hit song samples, text, web links and more. For more info on the CD, visit www.jaijomusic.com or www.balanceproductions.biz. ========== Promote & Sell Your Music ========== 10 Places to Promote Your Music Online Ten online publicity sources excerpted from my Online Music PR Hot List. Use these writers, editors and webmasters to get wider exposure for your sounds. SELL MORE CDs & MERCHANDISE! Get serious about accepting credit cards online and at gigs. It's fast, easy and reliable. The Buzz Factor uses this service. So should you. 197 PROMOTION TIPS FOR INDIE MUSICIANS Ideas, tricks and resources to help promote your music. DEVELOP VOCAL POWER, RANGE AND PROJECTION Become a better singer with these world-renowned tools. ============= More Cool Resources ============= Guerrilla Music Marketing Power Course www.bob-baker.com/buzz/gpc.html Indie Music Contact Bible www.bob-baker.com/buzz/icb.html How to Promote Your Music on the Internet www.rainmusic.com/htpma/buzz.htm Branding Yourself Online www.bob-baker.com/buzz/byo.html Get Your Own Domain Name for Only $15 a Year www.bob-baker.com/buzz/url.html MusicMarketingBooks.com www.musicmarketingbooks.com SPREAD IT AROUND Can you think of two or three indie music people who would benefit from Buzz Factor tips? Forward this issue to them. Encourage them to subscribe. It's easy ... and it's free! To STOP getting The Buzz Factor, send a blank e-mail to: TheBuzzFactor-unsubscribe@topica.email-publisher.com NOTE: You must send this message from the e-mail address you originally subscribed with. To START getting The Buzz Factor, send a blank e-mail to: TheBuzzFactor-subscribe@topica.email-publisher.com or fill out the subscription form at the top of this page. REPRINT PERMISSION Would you like to run some of the content from this issue on your web site or in your e-zine or print publication? You may do so for free as long as the following credit is added: "Reprinted from Bob Baker's The Buzz Factor, featuring free marketing and self-promotion ideas for songwriters, musicians and bands on a budget. Visit www.TheBuzzFactor.com for free details." (Note: This offer doesn't apply to my GetSigned.com columns. Those are exclusive articles.) Home  -  Free Articles  -  Ezine  -  Bob's Books  -  Other Books Free Stuff  -  PR Services  -  About Bob  -  Order Form THE BUZZ FACTOR is published by Bob Baker PO Box 43058, St. Louis, MO 63143 Phone: (314) 758-7578 - E-mail: info@thebuzzfactor.com