| Bob Baker's TheBuzzFactor.com |
|
|
Earn Cash as a Buzz Factor Affiliate!
|
THE BUZZ FACTOR E-ZINEMusic marketing tips, promotion ideas and moreMarch 21, 2002
In This Issue:
Read the previous issue here: Current number of subscribers: 6,529 See the end of this message for Subscribe and Unsubscribe instructions. ============ Buzz Factor Sponsor ============
Three reasons OASIS CD DUPLICATION should top
your list for CD manufacturing:
WELCOME! Match-ups I'd like to see on FOX TV's Celebrity Boxing II:
A subscriber accurately pointed out that TheOnion.com is a parody newspaper. True, and it's one of my favorite online humor destinations. But the A.V. Club section of the site is indeed a legitimate source of straightforward movie and music reviews, etc. In case you had similar doubts regarding the authenticity of the interview, it is the real deal. Read the entire Q&A with DiFranco at theonionavclub.com/avclub3809/avfeature_3809.html Get Your Hands on the New Power Course I just launched a completely new version of the Power Course. It now includes signed, printed versions of my "Guerrilla Music Marketing Handbook" and "Branding Yourself Online" books, as well as David Nevue's "How to Promote Your Music Successfully on the Internet" -- all at a great discount compared to the individual prices.
Head to this page for details: NOTE: If you ordered any one of the three titles in the last 90 days, I'd be happy to apply the amount you paid toward a full Power Course purchase. Just send an e-mail to bob@thebuzzfactor.com to let me know you're interested. I Want to Send You $10 -- Over and Over Again! I also want to remind you about the new "Guerrilla Music Marketing Handbook" affiliate program. It pays a hefty 40% commission -- more than 10 bucks per sale. ClickBank administers the program. They send out commission checks twice a month. You get e-mail notification every time someone makes a purchase, and you can log in and check your sales stats online at any time.
For more info on the affiliate program, head to -Bob "Boom Boom" Baker =========== Recommended Resources ===========
GUERRILLA MUSIC MARKETING HANDBOOK ...
THE ONLINE MUSIC PR HOT LIST ============= Quotes of the Week =============
"When I stand before God at the end of my life, I would hope
that I would not have a single bit of talent left, and could
say, 'I used everything you gave me.'"
"If a man empties his purse into his head, no one can take
it away from him. An investment in knowledge always pays
the best interest." ========== Bob's Buzz Tips of the Week ========== REACH MILLIONS VIA THE DIGITAL MUSIC NETWORK Before you go thinking that all of the high-traffic web sites have sold out and turned their backs on indie artists, check out Amazon.com's offer to independent music-makers: "The Digital Music Network helps you get heard at Amazon.com, right alongside major-label artists. By putting free MP3 uploads of your music in front of millions of Amazon customers every day, you're giving a passionate audience of music fans the chance to discover your sound and your band." If anyone is already participating in the Digital Music Network, let me know how it works and what you think of it. I'll pass along any helpful notes in a future issue. NOW HERE'S A GREAT IDEA: DOLLARCD.COM From the publisher of Gajoob comes this brand-new, promising idea -- and what appears to be a great marketing tool, as well. DollarCD.com is set up to help indie musicians offer promo CDs of their music for $1. Setup is free and artists get the contact info of everyone who orders their dollar CD from the site. The new service is also great for anyone with material that can be put on CD, such as label or zine compilations, spoken word collections, holiday CDs, whatever. EVEN MAJOR LABEL ARTISTS ARE FED UP FOX News did a nice feature story last month on the discontent of artists such as Bryan Adams, Weezer, Christina Aguilera, Dwight Yoakam and Courtney Love. These well-known musicians are struggling to separate themselves from a recording industry they say has shackled them, financially and artistically, for too long. Here's an excerpt: "Without artists, labels are banks with CD cases," said Paul Karl Lukacs, an LA music litigator. "You don't buy something because it's on the label, you buy the CD because of the artist, and it's the artist who is generating the profits and who is the reason for the label's existence." Yet artists are forced to use their companies' choice of producers and work under outdated contracts. And when an artist completes an album, the master recordings belong to the company. =========== Promote & Sell Your Music ===========
197 PROMOTION TIPS FOR INDIE MUSICIANS
SELL MORE CDs & MERCHANDISE ONLINE! ======== More Tips and Ideas You Can Use ======== TWO QUESTIONS WITH BOB ON BRANDING A journalist recently sent me some questions related to my "Branding Yourself Online" book. My answers can easily be applied to marketing your music. Here are two of them ... 1) What is the first thing someone should do to brand themselves? Before you get anywhere near broadcasting a personal brand image to the world, you should first turn inward and examine who you truly are as a person. What are your strengths and areas of expertise? What characteristics are you already known for? What are you passionate about? Your brand identity should be a true part of you. Done right, you'll be promoting your brand for many years, so make sure you choose an identity you'll be able to live with and embrace for a long time to come. 2) What's the next step in branding? One of the most important things a person can do to is create what I call a Brand Identity Statement (BIS). Similar to a Unique Selling Proposition (USP), your BIS is a short motto that spells out exactly who you are and what you do. The ideal BIS should be short and specific while indicating a clear benefit -- so that even someone who is not familiar with you will understand what you stand for within seconds. Vague phrases such as "cutting-edge solutions for integrated systems" won't cut it. Don't hide your identity in a mysterious motto. For instance, the BIS I use to promote The Buzz Factor is "Inspiration and low-cost marketing ideas for songwriters, musicians and bands on a budget." It leaves little doubt regarding what I do.
For a closer look at "Branding Yourself Online," visit ... ============= More Cool Resources =============
Guerrilla Music Marketing Power Course
Indie Music Contact Bible
How to Make $100,000 a Year in the Music Business
MusicMarketingBooks.com
Creating Musical Wealth
How to Promote Your Music on the Internet
SPREAD IT AROUND Can you think of two or three indie music people who would benefit from Buzz Factor tips? Forward this issue to them. Encourage them to subscribe. It's easy ... and it's free!
To STOP getting The Buzz Factor, send a blank e-mail to:
To START getting The Buzz Factor, send a blank e-mail to:
REPRINT PERMISSION "Reprinted from Bob Baker's The Buzz Factor, featuring free marketing and self-promotion ideas for songwriters, musicians and bands on a budget. Visit www.TheBuzzFactor.com for free details." (Note: This offer doesn't apply to my GetSigned.com columns. Those are exclusive articles.)
Free Stuff - PR Services - About Bob - Order Form THE BUZZ FACTOR is published by Bob Baker PO Box 43058, St. Louis, MO 63143 Phone: (314) 758-7578 - E-mail: info@thebuzzfactor.com
|
