Bob Baker's TheBuzzFactor.com

Marketing tips and self-promotion ideas for songwriters, musicians & bands

Music Business Books
by Joe Taylor Jr.

Want to grow your fan base, book more gigs and build your independent music career? You can't find a better source for smart advice on these topics than Joe Taylor Jr. I've worked with and hung out with Joe at music conferences and have come to consider him a friend. This guy knows his stuff, and he has a unique ability to explain music career strategies in a way that inspires musicians to get busy, make money and have fun doing it. Do yourself a favor and check out his books below. -Bob


Grow Your Band's Audience


The original guide for independent musicians who want to grow an audience that supports them in every way possible: creatively, spiritually and financially. Joe takes you through the six steps that successful working musicians have used to create a great life and an engaging career for themselves. The book also includes ten case studies of real musicians who make significant money making music -- even though you may have never heard of them before. $34.95 + S&H
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More Gigs Now


Once you've used the tools from Grow Your Band's Audience to get your first few gigs and collect a list of eager fans, it's time to hit the road. Use the tools revealed in More Gigs Now to keep your tours from draining your energy ... and your wallet. Learn clever tricks and strategies to play out ten or more times every month within your region, without burning out your audience. Discover ways to sell more merchandise and build a reputation that compels talent buyers to call you. $24.95 + S&H
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Music Management for the Rest of Us


When I started managing musicians, I was a little frustrated about the lack of books on the market to guide beginning music managers. There were plenty of authors who assumed I had an MBA or a Rolodex full of contacts. If you're starting your own music management career, learn from my mistakes and use some of my proven techniques to get your client off to a great start. Remember that most of the world's most influential music managers started as friends or family members of their first clients -- not as established industry mavens! Learn why musicians tend to perform better when they train someone they already trust to manage their careers, instead of relying on industry veterans. $17.95 + S&H
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Host Your Own Concerts


No more excuses. That's what audiences demand of their concert venues. When they can't get their needs met, they'll create their own opportunities to see great live music in comfortable settings. Learn how to set up your own concerts, whether you want to showcase your own work or simply treat your friends and neighbors to a good time. Use these checklists and tools to prevent embarrassing parking problems or run-ins with the law. Musicians can plug themselves into the worldwide network of concert hosts, who can't wait to share new music with small groups of eager, supportive listeners! $16.95 + S&H
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