Why Did I Send You to This Page?


Most likely, I sent you here because you asked me a question, wanted to get some advice, or requested a phone call to pick my brain. I didn't want to leave you hanging so I sent you here for some quick and honest answers.

First I need to tell you this ...

I'm a musician as well as an author, and I love to talk to other creative people about music and marketing and self-empowerment. I've done that a lot over the years while hanging out at conferences and responding to emails and phone calls.

But life isn't as simple as it used to be. I now have a daughter and a girlfriend I love to spend time with, a Music Marketing 101 class at Berklee Music that I facilitate, and a lot more books and resources I want to publish and get out into the world.

My time is more precious than it has ever been. At the same time, I am getting more requests for advice and assistance than ever before. A ridiculous amount, to be honest. I admit, it's a nice "problem" to have. But what can I do about it?

How do I satisfy the many good people like you who seek me out ... and still maintain my sanity and be productive and happy at the same time?

Here's my solution ...

If you want my advice, here are five different types of things I offer, from free and low-cost to more hands-on and costly:

1) Lots of FREE stuff: I've been posting my music marketing ideas online since 1995. And most of it won't cost you a penny to access. Subscribe to my long-running Buzz Factor ezine, read my blog, listen to my podcast, watch my videos, or read some of my articles. All free and waiting for you now.

2) Books, Reports and Audio Programs. The next step up is my line of music promotion resources. Ranging in price from $10 to $197, these tools are one way to absorb my best marketing ideas and examples of what successful indie artists have done to create buzz.

3) Music Marketing Insiders Club. This is my special members-only club for serious music promoters. As a member, you'll get access to exclusive interviews with successful indie artists, authors and music biz experts, as well as rare recordings of my live workshops, long-lost handouts, and useful music promotion checklists. Get details here.

On top of that, every month you'll get my newest and most potent ideas -- long before they appear in any of my books. And you'll be able to ask me (and other Insiders Club members) your most pressing music marketing questions AND get a secret code that will give you a 25% discount on any resource I sell!

Something I'm considering: A new Platinum Member level of the Insiders Club that will feature email access to me and a monthly group coaching call. Stay tuned for details.

4) One-on-One Coaching. Are you really serious about getting some personal feedback? Perhaps you want someone to critique your web site or press kit, offer advice on how to position and brand yourself in the marketplace, or just give you an objective view of your current marketing plan.

Honestly, I don't do much of this work at all. But I am thinking about ways I can offer some type of personalized feedback service to good people like you.

In the meantime ...

I have hand-picked some of my favorite artists and experts to do some one-on-one consulting work on my behalf. These are people who share my values and philosophy on marketing and self-empowerment. If you'd like more info on this coaching program option, let me know at Bob AT TheBuzzFactor.com.

5) Something else I'm considering: Interactive e-Classes. Some day I may offer some four- to six-week online multimedia classes on various topics where students will be able to interact directly with me. Stay tuned for details.

There you have it ... my best answer to your question. I admit, it's a long answer. But at least you now know my current situation and all of your options.

No matter which option you choose, I wish you the best!

-Bob