The Guerrilla Music
Marketing Handbook

As seen in Music Connection and American Songwriter magazines!

Why is it that some artists and labels prosper while others encounter only frustration and obscurity? The answer is fairly simple: The successful ones have learned that to get ahead, they must abandon the traditional methods and discover the secrets of "Guerrilla Music Marketing."

With this manual, you'll discover that music marketing doesn't have to be expensive to be effective. Whether you're promoting a fast-growing indie label or a one-man or one-woman act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the maximum bang for your buck!

"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 CDs and cassettes of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!" -Kris Lee-Scott, Hanai Music "When you're ready for a Master Class on self-promotion, grab Bob Baker's Guerrilla Music Marketing Handbook. There's a reason this has gone to multiple editions!" -Joe Taylor Jr., author of "Grow Your Band's Audience"

Here's a glimpse at the Table of Contents:

The Power of Goal Setting: A Step-by-Step Plan for Reaching Your Musical Aspirations Faster. Tired of wandering aimlessly through your indie music career? Stop going with the flow and start taking control with these tips.

The First 5 Steps to Marketing (and Profiting from) Your Music. This is the foundation upon which all your music marketing activities should be built. If you don't understand these five basic truths, you will continue to struggle. Get the lowdown here.

35 Ways to Promote Yourself, Your Band or Your New Release. This chapter spills over with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. You'll need a highlighter when you read this one.

How to Exploit the Music Media (and Get the Widespread Exposure You Deserve). Find out what the music media really looks for when covering new artists ... and why most band miss the boat. Learn what media hot buttons to push to get exposure.

How One Solo Artist Used the Internet to Sell 2,000 CDs. Despite what news reports say about the health of the Internet, the online world is a gold mine for independent artists. Find out how one musician made the most of it.

Avoid the Most Common Artist Web Site Design Mistakes. Slapping a few pages together and throwing them on the web won't cut it. Even if you're a seasoned Internet pro, you're most likely making some critical mistakes with your music web site. This chapter will help you make a stronger impact online.

"This grass roots guide by self-marketing wizard Bob Baker could be the one thing you need to launch a profitable music career. Learn how to exploit the media, send CDs flying off the racks, and start turning heads in your town." -Jake Sibley, Musicians' Exchange guide, About.com "This book proves why Bob Baker remains THE authority on music marketing." -C.J. Chilvers, President, The Association of Music Writers and Photographers

59 Ways to Sell a Lot More of Your Records, Tapes & CDs. One solid idea after another on how to boost your band's CD sales. Includes a list of the top web sites and e-commerce channels where you can sell your CDs worldwide.

Why Your Local Music Scene Sucks: How to Use the Power of Optimism to Turbo-charge Your Music Career. Is your local scene really that bad? Does everyone seem to be trying to block your progress? Maybe you need the mental tune-up contained in this chapter.

25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase. It's one of the age-old music biz challenges: how to overcome a lack of money. Use these ideas to make, save and raise the extra cash you need to further your career.

How to Use the Telephone More Effectively to Get Paying Gigs, Radio Airplay and Press Coverage. You might use e-mail, the fax, your web site and more to communicate, but at some point you'll have to get on the phone. Don't blow it when you do. Here's what you need to make the most of Mr. Bell's invention.

13 Low-Cost Music Promotion Ideas That Work. A Baker's dozen (pun intended) ideas to get your wheels turning and your music marketing campaign off and running.

20 Things You Should Be Doing Right Now to Promote Your Music Better. Musicians who take action get ahead faster. If you're not doing at least one simple thing every day to promote your music, you're losing out. Pick something off this list to do every day!

Limited-Time Discount Offer! The Guerrilla Music Marketing Handbook originally sold for $49. For a limited time, Oasis customers can order the paperback edition for only $24.95 plus shipping. Or get the PDF ebook for just $19.95.

Order Now and You'll Also Get These Music Biz Special Reports (a $25.00 value) Absolutely FREE:

Bonus Report #1
How to Double Your CD Sales (in 90 Days or Less). Want to sell more copies of your album releases? Here's what the smart bands are doing to profit more from their hard work and creativity.

Bonus Report #2
Killer Press Kits: The 29 Most Important Elements in Creating Sizzling Music Publicity Materials. How to write press releases, artist bios and cover letters that actually get read. Plus the best ways to present your band photos, press clippings and more.

Bonus Report #3
The Easiest Way to Make Money in the Music Business: Create Multiple Streams of Income. Stop buying into the "starving musician" stereotype. Here's what you need to do to thrive and prosper in the music business.

Bonus Report #4
High-Impact Promotional Ideas You Should Be Using to Market Your Band or Record Label. Some of the best examples and nuggets of info on how successful indie bands are getting recognition -- and getting ahead!

Bonus Report #5
25 Tips to Help You Market Your Music Through the Mail. Sure, you should take advantage of radio, retail, live shows and the Internet when promoting your music. But don't overlook one of the most time-tested methods of marketing: direct mail.

Bonus Report #6
Advertising Your Music: How to Make It Pay (and Avoid the Most Common Mistakes). Real-life print ads are examined and torn apart to reveal what works and what doesn't in music advertising.

Bonus Report #7
7 Crucial Music Marketing Steps You Need to Be Taking Right Now. Originally published as a list of new year's resolutions, these fundamental ideas will give you a boost at any time of the year. If you're not taking these basic steps, you're cheating yourself.

With these reports, the Guerrilla manual weighs in at 148 pages in a new 8 1/2 x 11 trade paperback edition with worksheets to help you develop your own personal action plan.

"Since applying some of your techniques, we've tripled our number of gigs and more than doubled our merchandise sales. We love the Guerrilla Music Marketing Handbook!" -­George Frazier, Julia Surrendered, Lawrence, KS "I love the Guerilla Music Marketing Handbook and recommend it to every musician I come across." -Cordy Lavery, singer-songwriter, Austin, Texas

One-Year Money-Back Guarantee