Would You Like Me
to Help You Promote
and Sell More Music?

Would You Like My Best Advice
on How to Build Your Music Career?


Writing and performing songs is hard enough. Getting them recorded and manufactured is another hurdle you have to overcome.

Now you have to promote and sell them!


Being an independent musician (and an entrepreneur) has many rewards. But it can also be frustrating as you try to figure out the confusing worlds of music publicity, marketing, Internet promotion, and sales.

Help May Be On the Way!

Everyone can use a little advice and encouragement. Everyone can benefit from a creative and objective eye that may see opportunities with your music that you're too close to see.

Whether you're early in your music career or well along the road to widespread success, could you use a music marketing coach -- someone who can deliver customized ideas and help you get more clear about your distinct identity and how you should be promoting yourself?

book promotion consultant Look over the rest of this page and decide for yourself if my experience, philosophy and style are a good fit for you and your music.

Who am I? For starters:

Long story short ... I've been immersed in music, media and marketing for many years. I have a passion for them and I love helping artists realize their potential. Now I'd love to help you realize yours.

Watch the Video to Learn More ...


What I Can Do for You

As your music marketing coach, I can help you:

I deliver these benefits by doing some or all of the following (depending on your particular needs and the time you've allotted):

"It's hard to find someone you trust with your music career. But since I started applying your advice, we have been played on over 500 Internet, commercial and college radio stations around the world, all with your help. We've had Top 10 songs in some of the biggest cities using your advice. We got signed to Rhombus Records in LA and, as a result, we have made it through the second round of voting for the Grammy Awards in Jazz. Thank you, Bob, and may you help others like us in the future!"
-Terry Copley, The Catz in the Hatz

"Wow! I just read your rewrite of my CD's sales page. You are truly gifted with words. You've taken the raw material of that page and made it sing! I think this was a super idea. I am very pleased!" -Art Damage, Nova Scotia, Canada

"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 music CDs over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
-Kris Lee-Scott, Hanai Music

"As a writer, Bob combines years of experience with unique creative angles. He gets to the heart of who you are, focusing on what's important, valid and ultimately crucial for your career. In addition, he has always provided an overflowing wealth of valuable and well-researched resources for artists at ANY level." -Lisa Lauren, jazzy-pop vocalist/pianist/songwriter, Chicago, IL



What I CAN'T Do for You

We all have strengths. I know my areas of expertise. I also know the subjects I'm not well-versed in. It's only fair to let you know ahead of time what I can't help you with.

Bottom line: My goal is to help you succeed as an independent artist by showing you how to get more exposure, reach more fans, and sell more music and merchandise.

Too many artists sell themselves short and don't realize the power they have to steer their own careers. Success starts from within and radiates out. Not the other way around.

I recommend that you pursue your career without being distracted by music industry middlemen (such as radio, retail, labels, etc.). Instead, focus your efforts on connecting with fans and building your notoriety on your own. Put yourself in a position where you build such a buzz that "industry" people come to you.

"Without a shadow of a doubt, Bob, you have helped thousands of people around the globe get what they want. You are an inspiration for anyone to be successful in life. I trust that this will encourage people out there to give you a chance to redirect their careers. You are a role model to me and I thank you sincerely." -Gordon Franks, South Africa

"Your entire attitude is what I tell my artists (and fellow managers) they need to have if they want to be more than a hobbyist in music. You have compiled so many more ideas and great tactics than I ever thought of. Your MySpace advice is brilliant, and two of my artists worked all weekend updating their pages based on several tips and ideas you provided. Thanks very much for sharing your knowledge!"
-Leanne McNeil, PopArt Management

"Hey Bob, I really appreciate all of the resources you have put together. I have already gotten my money's worth. I have totally revamped my website using your tips and strategies. I have created profiles on at least a dozen music networking sites and have generated a lot more traffic to my site. And, using your advice, I sold more merch and got more email addresses at last night's show than I ever have before. I will definitely be continuing to put your tips into practice."
-Chris Jane, singer-songwriter

"I love your stuff. I have a Masters degree in marketing, and I feel I've learned more from you than I have in a hundred text books. In fact, I am so inspired, I am thinking of using your information as the ground work for my PhD in music marketing." -Rob Richards, Johannesburg, South Africa



Could You Use This Kind
of Help With Your Music?

Whether I spend time examining your music and promotional materials, speaking to you on the phone, crafting an email response to a question, writing a press release or artist bio, or brainstorming tailor-made ideas on your behalf ... I charge by the hour.

Here are my current rates, payable in advance:

Use the time however you like, over whatever time period suits your needs.

For instance, you could purchase a three-hour block of time and have me spend the first 30 minutes going over your music and current web site. Then we could have a 30-minute phone conversation to clarify your goals and needs. I might then spend another 30 minutes creating a list of marketing recommendations.

After you select a tactic that appeals to you, I might spend an hour researching and fleshing out the details of the promotion. We could then have one final 30-minute phone chat to clarify your direction, which would round out the three hours.

What Now?

The first thing you should do is email me at Bob AT TheBuzzFactor dot COM (and put "Music Consulting" in the subject line) to find out if I have time available. In that email, please include the following information:

Your name:

Your web site(s):

Some details on how you'd like me to help you:

How soon you need my help:

Based on the info you send, I'll let you know whether or not I can help and if your deadline works with my current schedule.

I look forward to hearing from you. I wish you the best in your musical pursuits!

-Bob

P.S. As you know, I'm a big fan of going the "Do It Yourself" (DIY) route. And if that's what you've been doing up until now, congratulations on taking your career into your own hands. But DIY doesn't always mean operating in a vacuum -- going it alone without advice, suggestions, and motivating words from others.

I'd love to help you on your musical journey, especially if I can help you get more exposure, reach more fans, sell more music, and generally enjoy more of the fruits of your labor of love.

P.P.S. Are my rates beyond your budget right now? No problem. I have an entire collection of very affordable books, special reports, audio programs, and more. Visit the music books page for the complete list.

To your success!