Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Sorry, this Master Class is now SOLD OUT!
But stayed tuned for when I launch the next module. If you're on the Buzz Factor email list, you'll be the first to know.
I'm Looking for 20 Serious Artists to Join Me in a Guerrilla Music Marketing Master Class
Module 3 on Music Publicity starts April 15
Please read this page all the way through so you know what the program is all about. If it speaks to you, register right away using the link below. Your seat is not confirmed until you actually register.
I spent much of 2012 completely updating and revising the Guerrilla Music Marketing Handbook.
This is my flagship title, the book that appears in the movie The School of Rock and is used in countless music business college courses. It's finally ready for prime time.
Tens of thousands of people have read previous editions of this book and thousands more will read this new version. That's great. But I also wanted to create something special related to the new book for artists who want to take a deeper dive and actually use the principles in their daily lives.
That's why I am presenting a series of four-week Guerrilla Music Marketing Master Classes for each of the five sections of the book. A few dozen awesome music people have already taken Modules 1 and 2.
"This class is amazing and giving me so much focus! I am getting more done now than I ever have! I also love my Success Partner. I feel like I've made wonderful friends with her and others taking the class. What fabulous people!"
-Sunny Williams, www.sunnywilliams.com
"Bob, you have inspired and helped empower me a ton! The best part of your 'teaching' is your beingness. You never say, 'This is THE way.' It's all unbiased, humble, open for possibilities, kind, positive, and all such great info! I'm using this class for marketing, but it's really perfect for anything. It's a life success class to me. I love it. Thank you so much!" -Jared Cattoor
Module 3, which covers "Guerrilla Music Publicity," starts Monday, April 15.
Here's what you get with Guerrilla Music Marketing Master Class - Module 3:
- Every week for four weeks I'll send you a new lesson based on a book chapter in Section Two. These will be delivered as links to PDF files by email.
- Each week you will also get enhanced worksheets that I've created just for this Master Class, along with simple action steps you can take every day. Doing these exercises will bring these marketing principles to life so you can apply them to your specific musical identity.
I will also team you up with a Success Partner - someone else taking the class who is on the same journey. You will connect with your Success Partner briefly five days a week.- Every weekday you will commit to taking three simple actions of your choosing related to that week's lesson. You will connect with your Success Partner to report your progress and cheer each other on as you do the weekly exercises.
- Access to a private Facebook group where you will interact with everyone else taking the Master Class. There you will make new music connections, get and give advice, share resources, and develop new friendships.
- Five weekly one-hour conference calls to discuss the previous week's lesson and how to apply the principles to your musical life. Use these calls to get feedback from me and benefit from the combined wisdom of the group. (They will be recorded, so you can listen later.)
The one-hour conference calls will take place five Mondays in a row (April 15, 22, 29 and May 6 and 13) starting at 2 PM Eastern (11 AM Pacific).
The weekly conference calls are the only time-specific aspect of the class (along with the daily communication with your Success Partner, which you both agree upon). Everything else can be done on your own schedule. However, if you can't make the calls, no problem. You will still get a LOT out of the class.
"I love this class! I'm learning so much about things I've never thought of when it comes to marketing. Taking the class was a great decision!"
-Anna Yanova, www.annayanova.com
"I'm really enjoying the class. The structure of talking to my Success Partner five days a week is helping me get a lot more done than I would otherwise. It's been really helpful and motivating to hear what everyone is doing. I'm learning a lot. And I really like your perspective on things, Bob!"
-Sarah Jennings Evans, glassmen.bandcamp.com
Here are the four weekly topics we'll cover in this module:
- 1) 32 Ways to Get Exposure for Yourself, Your Band, or Your New Music Release — This lesson is jam-packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this first week, you'll have an endless list of ways you can attract attention to your own music.
- 2) Killer Music Press Kits: The 29 Key Elements of Sizzling Music Publicity Materials — This week you'll learn how to write press releases, artist bios, cover letters, and emails that actually get read. Plus the best ways to present your band photos, press clippings, and more — both online and off.
3) How to Exploit the Music Media and Get the Widespread Coverage You Deserve — Find out what the music media really looks for when covering new artists ... and why most bands miss the boat. Learn what media hot buttons to push to get exposure. Discover how to write pitch letters and emails that get read and acted upon.- 4) 5 Steps to Getting an Avalanche of Media Exposure — Despite what you hear to the contrary, it's not who you know in the music media that matters. HOW you approach them with your message makes all the difference. This lesson reveals the five best ways to do just that ... and compels you to incorporate these powerful activities into your life.
If you have the Guerrilla Music Marketing Handbook and feel you are already familiar with these topics, just know that the Master Class experience goes far beyond simply reading the information.
The class allows you to interact with others, get direct feedback and encouragement from me, and actually apply the ideas in a much more profound way!
"The class is very helpful, Bob. My Success Partner and I talk daily during the week. We are both committed to the program and doing the three daily activities. It is great having the mutual support. The shared experience of the conference calls has been excellent also. Very positive!"
-John Roy Zat, www.royzat.com
"Collaborating with another kindred spirit who shares your goals and aspirations is very helpful. It definitely helps make the journey more efficient and fun!"
-Jimmy Morrison
What will it cost? How can you get in?
Well, the "Music Marketing 101" course I created for Berklee used to run $1,000 to $1,200. Many online business courses are in the $400 to $700 range.
Honestly, I want the fee for this Master Class to be high enough that it has an element of exclusivity, so you know you'll be dealing with other artists who are serious about marketing and serious about their careers.
But I also want to make it affordable enough for independent artists on a budget. So ...
That's why I'm keeping the fee low at only $197 USD.
Again, you get weekly lessons, worksheets, suggested daily action steps, a Success Partner, access to a private Facebook group and a community of empowered artists, and five weekly conference calls.
That's a lot of value for only $197
Note: This fee covers Module 3 only. Future Master Classes (to be announced later) will have separate fees. The fee also does not include a copy of the full Guerrilla Music Marketing Handbook.
Thanks so much for your interest. Again, if you want in, register for the Master Class right away. I look forward to helping you turbo-charge your music marketing in the weeks ahead.
-Bob
Sorry, this Master Class is now SOLD OUT!
But stayed tuned for when I launch the next module. If you're on the Buzz Factor email list, you'll be the first to know.