Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
An exclusive group of only 100 people or so
will attend this first-time-ever music career development weekend workshop.
Will you be one of them?
I invite you to attend a life-changing,
one-of-a-kind experience ...
At the Sheraton Plaza Tower at Westport,
near St. Louis
International Airport
I've attended a lot of music conferences over the years. Some great, some good, but most not so good. The educational portion of most conferences consists of "panels" of music biz people thrown together. They're often a rambling side show to live music showcases and parties, not the main event itself.
And many of these panels are attended by musicians who simply want to get their demo into the hands of some industry bigshot who will save them. (Have you ever witnessed the Hail Mary pass into the overflowing demo box?) They're not there to learn and grow, to absorb and transform their lives, to build a bigger and better music career.
I knew there was a better way!
So I decided to present my own event in my hometown of St. Louis, MO.
The Indie Buzz Bootcamp will be an experience like no other music event you have ever attended. I believe that so fervently, I'm offering a 100% Money-Back Guarantee to anyone who attends all two and a half days and is not convinced that their music career -- and their life -- has been transformed.
My goal is to immerse you in a roomful of like-minded people filled with energy, interaction, brainstorming, expert advice, real-world action steps, and inspiration for nearly 48 hours straight.
I guarantee you'll come out of that weekend empowered and forever changed. If you're ready to learn and grow and transform your musical life, I hope you'll attend.
-Bob
P.S. Look below for a list of speakers, topics and the unique format of this new event.
Joining Me Onstage at the Bootcamp
Will Be These Inspiring Presenters ...
Derek Sivers is the founder, president, and programmer of CD Baby and HostBaby. A professional musician since 1987, Derek started CD Baby by accident in 1998, when he was selling his own CD on his web site and offered to let some fellow musicians use the service, too. As this hobby grew, he refused all investors and advertising, choosing to grow slowly and quietly during the dot-com boom and bust.
CD Baby is now the largest seller of independent CDs on the web, with over $60 million in sales for over 200,000 musician clients. Esquire magazine's annual "Best and Brightest" cover story said, "Derek Sivers is changing the way music is bought and sold ... one of the last music-business folk heroes."
Ariel Hyatt founded Ariel Publicity nearly 12 years ago. Her New York City-based company has publicized thousands of dates for touring bands, hosted hundreds of special events, and launched countless record release campaigns. An aggressive cheerleader for independent musicians, Ariel Publicity built its reputation by working primarily with indie artists.
In 2007 Ariel transformed her company into a 100% digital service called Cyber PR. The company gets bands exposure on podcasts, Internet radio stations, zines and blogs. Her staff matches artists to specific criteria based on genres (and locations for touring artists). Each campaign comes with an 8-week course on how artists can boost their own careers online and off.
Tom Jackson has been the music industry's premier "live music producer" for more than 20 years. His gift is helping artists develop their live show into "unique memorable moments." Tom is renowned for his entertaining and eye-opening workshops that prepare artists of all genres for tours, events, and showcases. At the Bootcamp, Tom will reveal the key factors in creating a memorable (and profitable) live show. But, more importantly, you'll watch as he works with a real act and coaches them to squeeze the most out of their songs in a live setting. If you've never caught Tom Jackson live, you're in for a treat!
Nancy Moran is a Nashville-based singer/songwriter and co-owner of Azalea Music Group. She has released four solo albums, toured from Boston to Austin to Anchorage, and has received radio airplay on over 100 stations across the US and abroad, including XM Satellite Radio. One critic called her "a major creative force to be reckoned with" while another described her as "nothing short of a [modern-day] Joni Mitchell." She's a member of the rollicking ensemble The Four Bitchin' Babes and regularly coaches indie artists and speaks about music marketing, songwriting and creativity.
John Taglieri is one of the hardest working men in indie music. He's sold more than 12,000 CDs over the past several years, tours regularly, runs his own record label and publishing company, teaches, and more. John is the king of generating multiple streams of music income. He's the co-author of "How to Make a Living as a Full-Time Indie Musician" and has a music career work ethic like no one you've ever met. He's even landed sponsorships with Ovation, Marshall and Curt Mangan Strings. John will be an inspiring addition to the Bootcamp speaker lineup.
The Weekend Will Also Feature ...
RyLee Madison will bring her renowned "Behind the Song" Cafe to the Bootcamp on Saturday night. She is a gifted singer-songwriter who lives in Nashville by way of Nova Scotia. RyLee is a four-time winner of the Music Nova Scotia Awards, a two-time nominee at the East Coast Music Awards, a two-time Just Plain Folks Award nominee, and was recently presented with a Humanitarian Award to recognize her work with the American Red Cross. (www.ryleemadison.com)
Wil Nance recently hit the top of the Billboard charts with his Brad Paisley hit "She's Everything." He also penned Paisley's song "Hard to Say Hello." Wil received a BMI award for "Round About Way," a #1 single for George Strait which appeared on albums that racked up more than 7 million in sales. He also received a BMI Award for his Joe Nichols single "Cool to Be a Fool." In addition to performing during the Saturday night "Behind the Song Cafe," Wil will be around the Bootcamp weekend to talk to anyone about songwriting. We also hope to find a slot where he can present a bonus session on songwriting. (Visit Wil's MySpace page.)
Shawn Madden has been performing as a singer-songwriter, DJ, and event producer for more than 10 years, often
blending the three functions seamlessly. Shawn will not only be running sound the entire Bootcamp weekend, he'll also emcee and perform during the Friday night Kick-Off Party and the Saturday night Open Mic segment. His performances and events are celebrations of the human spirit. His unique brand of groove-driven "acoustic soul blues" calls for the best that humanity has to offer, and his presence is an invitation to sing and dance into consciousness. (www.shawnmaddenmusic.com)
What You'll Get From the Indie Buzz Bootcamp Weekend
- Dozens of ideas you can use to make money and create multiple streams of income with your music
- An exploration of new music business models: fan clubs, subscription plans, sponsorships, and more
- How to use the secrets of Internet marketing to build a fan base, grow a mailing list, and communicate with your fans in a way that inspires them to support you
- Tapping into lucrative niche markets you are most likely overlooking right now
- How to craft story ideas and PR pitches the music media will love
- Profitable live show performance techniques -- watch as a real act is critiqued and coached LIVE
- Web 2.0 music marketing strategies: where to start, what to do, how to do it
- Real networking sessions where you'll not only be encouraged to network, but you'll be forced to meet other attendees and figure out creative ways to help each other
- Brainstorming sessions where the speakers and groups of attendees come up with rapid-fire ideas for several artists in the room.
- A goal-setting plan with fill-in-the-blank forms you can use to craft your own blueprint that will turbo-charge your music career
- Two follow-up conference calls with Bob and some of the Bootcamp speakers (one two weeks after the event; another four weeks after) to keep you focused and on track

Have You Experienced THIS?
Have you ever been onstage in the middle of a great show, looked out at the audience, and been struck by a strong sense of community and oneness? A time when everyone in the room was sharing the same meaningful experience -- all inspired by you and your music?
That's an awesome feeling. But it isn't limited only to music fans and live concerts.
In fact, many of the people who have registered for the Indie Buzz Bootcamp have indicated that's what they're most looking forword to -- being immersed in a roomful of positive, forward-looking music makers for two and a half days.

They're anticipating not only the information they'll absorb and the people they'll connect with, but also the energy and excitement that can come from a group of people banded together for the same purpose: to take control of their destiny, reach more people with their music, and make a difference in the world.
So far attendees are coming from Atlanta, New York City, San Francisco, Tucson, Fort Lauderdale ... and as far away as the United Kingdom.
Will YOU be here to share this experience with us?
Here's What You Get With Your
Paid Registration ...
- Access to the entire event, from 6 PM on Friday, June 20, till 3 PM on Sunday, June 22. Learn inspiring real-world music career success tactics from Derek Sivers, Bob Baker, Ariel Hyatt, Tom Jackson, Nancy Moran, John Taglieri and more.
- A Bootcamp workbook binder filled with speaker handouts, marketing checklists, music career planning pages, and more.
- Lunch on Saturday and Sunday. Yes, we'll feed you both days, no extra charge. We want to keep you all in the same room and give you more time to meet speakers and other attendees.
- Dinner on Saturday night. A great sit-down meal and "Behind the Song Cafe" is also included with your registration.
A chance to perform live. If you are a performer, you will have an opportunity to be considered for a limited number of "Behind the Song Cafe" or Open Mic performance slots Friday and Saturday evening. These slots are for solo or duo acoustic acts only.- Access to speakers and other attendees. Because we're limiting the size of this event to 150 people, and because of an emphasis on interaction, you'll have plenty of time to ask questions of the speakers and network with other attendees.
- The experience of being immersed in a positive, supportive, and creative environment with like-minded music makers for an entire weekend -- an experience that could literally transform your life.
- Free prizes that will be raffled off to attendees that weekend, including copies of How to Promote Your Music Successfully on the Internet, The Indie Bible, a one-year subscription to Music Connection magazine, and more.
- Surprise bonuses I'll leak to you between now and the week the Bootcamp starts. Special reports, music marketing resources, audio interviews and more.

Sorry, the deadline has passed
to register online
But we may accept a limited number of walk-up enrollments at $295 per person.
On Friday, June 20, between 7 and 9 PM, go to "The View" room at the Sheraton Plaza Tower hotel at Westport. It's located at 900 Westport Plaza, St. Louis, MO 63146. For directions, call the hotel at (314) 878-1500.
On Saturday, June 21, starting at 8 AM, go to the East Ballroom at the Sheraton Plaza Tower hotel at Westport. See the full event schedule in the right hand column.
100% Satisfaction Guarantee!
If you attend all three days of the Indie Buzz Bootcamp and are not completely satisfied with the event, simply let a staff member know before you leave the facility and we will make arrangements to refund your registration fee in full. Please note that you must attend all three days of the event in order for this money-back guarantee to take affect.
Cancellation Policy. This is a very exclusive event with limited capacity. Once you register, we guarantee your seat and may have to turn others away. Therefore, all registrations are final and there are no refunds. However, if you are not able to attend, we'll be happy to give you a credit toward a future event or any resource sold directly from TheBuzzFactor.com web site.
Ready to transform your music career -- and your life? Hope to see you at the Indie Buzz Bootcamp.
-Bob
Bootcamp Sponsors
Bootcamp Schedule
Friday, June 20
7:00 PM - Registration opens
7:00 to 10 PM - "Meet the Speakers" and Networking Kick-Off Party (open to the public)
Saturday, June 21
8:00 AM to Noon - Workshops
Noon to 1:00 PM - Networking Lunch
1:00 to 4:30 PM - Workshops
6:00 to 8:30 PM - Dinner and RyLee Madison's "Behind the Song" Cafe featuring Wil Nance
8:30 to 10:30 PM - Open Mic and Networking Party
Sunday, June 22
8:00 to 11:30 AM - Workshops
11:30 AM to 1:00 PM - Networking/Brainstorming Lunch
1:00 to 3:00 PM - Workshops
Bonus Sessions? - The Bootcamp offially ends at 3:00 PM, but we may squeeze in some bonus sessions 3:00 to 5:00 PM for those diehards who want more.
Note: all schedules and speakers are subject to change.
Bootcamp Hotel Info
All activities take place at the Sheraton Plaza Tower at Westport, just a short free shuttle ride from St. Louis International Airport. (Note that the discounted room block rate ended May 20.) The Sheraton is a nonsmoking hotel.
100% Satisfaction Guarantee!
If you attend all three days of the Indie Buzz Bootcamp and are not completely satisfied with the event, simply let a staff member know before you leave the facility and we will make arrangements to refund your registration fee in full. Please note that you must attend all three days of the event in order for this money-back guarantee to take affect.
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