Author Reveals the Secrets to
Indie Music Success and Prosperity ...
"How to Transform Your 'Ho-Hum' Music Career Into an Independent Powerhouse!"
Bob Baker, Author and Indie Music Marketing Coach
From: Bob Baker Friday, 3:27 PM
Dear independent music maker ...
I want you to imagine what life would be like if you reached your ideal level of musical success.
How many CDs would you sell?
How many fans would adore you?
How many radio stations would play your songs?
How much exposure would you get in music magazines, on TV, and on the Internet?
How much money would you earn living the life you were meant to live?
Seem like a pipe dream?
I don't think so. No matter how farfetched your grandest dreams appear to be, I believe you have within you -- right now -- the ability to turn your aspirations into reality.
Unfortunately, most musicians don't realize this. Therefore, they don't sell many CDs, don't attract many fans, don't get much exposure in the press, and generally plod through half-hearted promotional campaigns without making the big splash they always hope for.
Does this describe you?
I've dedicated my life to uncovering the secrets of successful independent musicians. As the former editor of a Midwest music magazine (and a seasoned indie musician myself), I've been compiling the do's and don'ts of effective music marketing for nearly 20 years.
"The best suggestions for musicians!"
"In less than two months, I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob Baker really got me going. More than that, he crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!" - Dan Oakenhead, Boulder, Colorado
"I really appreciate your tips on how to publicize and promote my band. Yours are among the best suggestions for musicians I've ever seen -- specific, realistic, inexpensive, clear, creative and practical." - Laura Mills, Saint Monday, Los Angeles
Why is it that some artists prosper while others encounter only frustration and obscurity? The answer is fairly simple: The successful ones have learned that to get ahead, they must abandon traditional methods and stagnant thinking and discover the secrets of what I call "Guerrilla Music Marketing."
Guerrilla music marketers are different
They use creativity instead of cash. They don't limit their list of promotion options to the tried-and-true. And they don't accept the age-old limitations set by the industry or the majority of frustrated artists.
Also, a musician who thinks in guerrilla terms doesn't waste time complaining about the sad state of things. Instead, he or she looks for opportunities or takes action to create opportunities. Guerrillas don't wait to be "discovered" or pray for a "big break." They realize that they are ultimately the only ones who can make or break their music careers.
Guerrilla music marketers also understand that effective self-promotion doesn't have to be big, expensive or flashy. They know that taking small, creative actions on a consistent basis over time will have the most long-term effect.
To help you make the best use of this guerrilla philosophy, I've collected my most popular resources and combined them into a new, amazing collection called the ...
Guerrilla Music Marketing Power Course
In it you'll literally find hundreds and hundreds of tips, tricks and real-life examples on how to turn your band or individual musical efforts into a Music Marketing Powerhouse. Plus resources, contacts and addresses to expand your circle of influence.
"I sold more than 20,000 CDs!"
"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 CDs and cassettes of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!" - Kris Lee-Scott, Hanai Music, Titusville, Florida
"Thanks to you, my to-do list has quadrupled! The nature of your ideas is amazing -- from one idea comes ten!" - Jenn Lindsay, singer-songwriter, New York City
The "Guerrilla Music Marketing Power Course" includes hard copy versions of my most potent music success titles:
Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands on a Budget (160-page paperback book)
Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists (228-page paperback book)
Music Marketing Crash Course: 1,001 Ways to Promote Yourself, Make Money & Live Your Dreams (43-meg CD-ROM)
What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing (68-minute audio CD)
Guerrilla Music Marketing LIVE: The Independent Path to a Successful Music Career (60-minute audio CD)
And a Special FREE Bonus That Could Help You Reach 22 Million Listeners on the Most Listened-To Radio Show in the U.S.
This is your guide to independent music success secrets, and one of the most taked-about music biz books in recent years. It features more than 201 ways to thrive and prosper with your own music. Goal setting, networking, lists of distribution channels, offbeat promotional ideas. It's all here.
"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!" - Derek Sivers, president of CD Baby
Here's a glimpse at the table of contents:
The Power of Goal Setting: A Step-by-Step Plan for Reaching Your Musical Aspirations Faster
The First 5 Steps to Marketing (and Profiting From) Your Music.
35 Ways to Promote Yourself, Your Band or Your New Release
How to Exploit the Music Media (and Get the Nationwide Exposure You Deserve ... Faster)
How One Solo Artist Used the Internet to Sell More Than 4,000 CDs
Avoid These Common Artist Web Site Design Mistakes
35 Ways to Sell a Lot More of Your CDs, Tapes, DVDs and Music Merchandise
Why Your Local Music Scene Sucks: How to Use the Power of Optimism to Turbocharge Your Music Career
25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase
How to Use the Telephone More Effectively to Get Paying Gigs, Radio Airplay and Press Coverage
13 Low-Cost, High-Impact Music Promotion Ideas That Work
20 Things You Should Be Doing Right Now to Promote Your Music Better
The First Question You Must Answer When Promoting Your Music
In addition, the Guerrilla Music Marketing Handbook includes the following 7 music biz special reports:
How to Double Your CD Sales (in 90 Days or Less)
Killer Press Kits: The 29 Most Important Elements in Creating Sizzling Music Publicity Materials
The Easiest Way to Make Money in the Music Business: Create Multiple Streams of Income
High-Impact Promotional Ideas You Should Be Using to Market Your Band or Record Label
25 Tips to Help You Market Your Music Through the Mail
Advertising Your Music: How to Make It Pay (and Avoid the Most Common Mistakes)
7 Crucial Music Marketing Steps You Need to Be Taking Right Now
The Guerrilla Music Marketing Handbook is a 160-page, large-format, 8 1/2" x 11" paperback book with worksheets to help you craft the ideal marketing plan for your music. Cover price: $29.95. Get more details on this title here ...
Power Course Tool #2
"Guerrilla Music Marketing, Encore Edition"
This is my latest book -- a completely NEW title. It's the sequel to my popular Guerrilla Music Marketing Handbook - 228 pages filled with "201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists."
"Bob's newest book cuts through the nonsense and zeros in on the key elements of marketing a successful indie music career. A powerhouse of ideas sure to help you grow your fan base and live your dreams." - Jeri Goldstein, author of How to Be Your Own Booking Agent
Here's what you get with Encore Edition:
Section 1: Independent Music Marketing Ideas and Self-Promotion Tools
In this first section, I cut to the chase and dish out a heap of use-them-now tips and ideas to help you get exposure and reach fans. You'll find:
Countless ways to sell more CDs and merchandise
Dozens of real-life marketing examples from artists who are out there making big things happen, and ...
Many little-known ways to uncover killer promotion strategies ideally suited for your act
Section 2: Online and Offline Music Publicity Tactics
Wanna get more media exposure? Have you run into roadblocks in your search for publicity? Perhaps you don't even know where to start. This section will:
Demystify the music PR machine
Break things down so you understand how the media works, where you fit in, and what to do when you contact media people
Transform you from a media dud into a media darling!
Section 3: Internet Music Promotion Strategies
Forget all the techno-babble and complicated crap you've read about marketing on the Internet. In this section I share:
The most effective way to use the Net to seek out the music fans most likely to be attracted to your distinct style of music
How to use simple, affordable tools to communicate with fans, the media, and industry people online
How to use basic e-mail, simple web site strategies, and common sense to become an Internet marketing powerhouse
Section 4: Empowering Ideas and Mental Kick-Starts
Ask any professional athlete and they'll tell you: The mental game is every bit as important as the physical game on the playing field. If your mind is cloudy, if your ideas are stale, if your attitude is sluggish ... you'll have a tough, uphill battle ahead of you. This final power-packed section will:
Give you a mega-dose of inspiration that will keep you buzzing for months to come
Keep you focused, enthusiastic and energized about the incredible creative path they've chosen for yourself
Give you the energy you'll need to put all the great marketing ideas you've come up with into action
Power Course Tool #3
"Music Marketing Crash Course CD-ROM"
This amazing CD, subtitled "1,001 Ways to Promote Yourself, Make Money & Live Your Dreams," is filled to the rim with far too many career-boosting resources to list here.
"This CD is great for bands, musicians, and songwriters who are on a budget and looking for results-oriented marketing tactics that will help you sell more stuff and make more money."
- David Hooper, IndieMusician.com, Nashville, TN
Here's just some of what you get on this Crash Course CD:
15 of My Most Popular Special Reports, Articles and Book Chapters, Including:
Killer Press Kits: The 29 Most Important Elements in Creating Sizzling Music Publicity Materials (13-page special report)
E-zine Music Marketing: Powerful Ways to Promote Your Music with a Fan E-mail Newsletter (28-page special report)
197 Promotion Tips, Tricks & Resources for Indie Musicians (68-page special report)
10 Great Self-Promotion Ideas for Writers, Artists, Performers and More (6-page special report)
Bob's Music Biz E-mail Pet Peeves (or How You're Irritating the Hell Out of People) (6-page report)
7 Guerrilla Marketing Ideas in Action (3-page report)
Three Full Chapters From my book Branding Yourself Online: How to Use the Internet to Become a Celebrity or Expert in Your Field (63 pages in all)
4 Ways to Attract More Music Fans Faster (2-page report)
45 Minutes of Idea-Packed Spoken-Word MP3 Audio Files, Including:
The Three Ingredients of Musical Success. One artist combined these key factors and got great exposure on TV.
The Truth About Getting Signed. Still praying for a major label deal? After hearing this, you may reconsider.
How to Handle Rejection. Setbacks are a part of life in the music business. Use these tips to stay the course and come out stronger.
The Secret Weapon of Music Web Sites. If you get this right, your artist web site will become a promotional machine. Get it wrong and you'll probably go unnoticed.
No More Starving Artist. Why this nasty attitude is holding you back and why you need to nip it in the bud. The sooner the better.
39 Additional Free Bonus Reports From 17 of the World's Top Music Biz Experts, Including:
"9 Secrets to Indie Music Success" by Derek Sivers
"Eight Ways to Promote Your Music Career" by Jeffrey P. Fisher
"How Indie Bands Can Outsell Major Label Acts" by Shawn Fields of GetSigned.com
"Media Power: Getting Your Signal Through the Noise" by Peter Spellman
"What You Should Know About Music Copyright" by Danica Mathes
"25 Things to Know About Distributors" by Christopher Knab
"Sell More CDs with Three Magic Words" by David Hooper
"How to Boost Your Music Career in a Digital World" by David Nevue
"How Touring and Radio Work Together" by Bryan Farrish
Like I said, there's way too much on the Crash Course disk to list here. Click here to see a quick recap of everything you get. Or visit This Web Site to read the complete story about this incredible collection of music promotion tools.
Power Course Tool #4
"What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing"
On this 68-minute recording, I cover a lot of ground and distill the most important things music people need to know about marketing.
"Bob's new audiobook is probably one of the most fruitful hours you'll spend doing ANYTHING if you're a working musician. He's boiled down many of the principles of self-promotion that he and I and David Hooper talk about all the time into some really digestible nuggets." - Joe Taylor Jr., manager, consultant and author of Grow Your Band's Audience and Host Your Own Concerts
Throughout these 29 Success Principles you'll discover:
Killer media exposure tactics most acts never use
The biggest mistakes bands make when promoting themselves
Internet marketing strategies you need to be using now
How to get the most bang from your live shows
Clever ways to boost CD and merchandise sales
How to make the most progress in the least amount of time
The most effective ways to reach your best fans
Click to Hear a Sample
Power Course Tool #5
"Guerrilla Music Marketing LIVE: The Independent Path to a Successful Music Career"
Recorded during a live workshop in Nashville (which many people paid $299 to attend), this one-hour presentation offers my most potent advice on how to approach an indie music career.
"In particular, I love the enthusiastic view you promote -- that self-promotion can lead to real success in the industry, and that artists needn't be hamstrung by the lack of a record deal or guaranteed airplay." - David Keogh, Perfect Pitch, Australia
Highlights of this CD include:
Why it's never been a better time to be an indie musician
The most important thing you need to be worthy of a longterm career
Why you shouldn't buy into the music biz "rules" you've always been taught
If you think it's all about money, connections and clout ... think again
How to really take control of your career
The perfect cure for the shy, uncomfortable self-promoter
How to become a fan-building machine
Click to Hear a Sample
Power Course Tool #6
Order Now and Get This Special FREE Bonus!
When you purchase the Guerrilla Music Marketing Power Course, you'll get immediate download access to an awesome report that reveals:
How to Get Your Music Played on NPR: This exclusive interview with a National Public Radio producer reveals ways you can reach 22 million listeners (and a little-known way to get exposure to 50,000 people a day).
Taking LA by Storm: Jillian Speer plays sold-out shows on the West Coast, has had her songs played on network TV shows, and has been featured on Oprah's Oxygen channel. And ... she's not even signed. Find out how she does it in this special report.
Full-Time Indie Success Online. David Nevue quit a good-paying tech job to become a full-time musician. In five years, he went from obscurity to being one of the most-played New Age solo piano artists of the year. In this exclusive interview, he explains how he did it.
Five indie-friendly places to get exposure and airplay.
Plus ... my in-depth rant on the #1 factor that determines an artist's success -- and why you're probably missing the boat by not focusing on it.
All of these insider secrets (a $27 value) in one jam-packed PDF file -- which you can download within seconds of placing your order.
Okay, so how much will this set you back?
Well, if you were to purchase the two paperback books, the CD-ROM, and the two audio CDs separately, you'd rack up a bill of $132. Add the Bonus Report on how to reach 22 million radio listeners ... and you're talking $159.
But when shipped to you all at the same time, this package (filled with hundreds upon hundreds of career-boosting tips and strategies) can be yours for just $119.
Special Offer: Order this week and get the entire collection for only $97 US (plus a modest shipping fee)
And it comes with a ...
One-Year Money-Back Guarantee
That's right. If you don't think this massive collection of music resources helps you move closer to your goals, just send them back anytime within 365 days for a prompt refund -- and the Free Bonus Report is yours to keep as my gift for giving these resources a try.
P.S. Countless musicians the world over dream of touching thousands of people with their music ... and talk a good game about the goals they plan to reach. But few actually take the steps to make those dreams a reality.
But you're different. You back up your desires with real-world action -- the type of action that leads to raving fans, CD sales, recognition, respect, and living the kind of life that others only dream about.
This is your guide to independent music success secrets, and one of the most taked-about music biz books in recent years. It features more than 201 ways to thrive and prosper with your own music. Goal setting, networking, lists of distribution channels, offbeat promotional ideas. It's all here.
This is my latest book -- a completely NEW title. It's the sequel to my popular Guerrilla Music Marketing Handbook - 228 pages filled with "201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists."
This amazing CD, subtitled "1,001 Ways to Promote Yourself, Make Money & Live Your Dreams," is filled to the rim with far too many career-boosting resources to list here.
On this 68-minute recording, I cover a lot of ground and distill the most important things music people need to know about marketing.
Recorded during a live workshop in Nashville (which many people paid $299 to attend), this one-hour presentation offers my most potent advice on how to approach an indie music career.