What Could You Do with
197 Music Career-Boosting Ideas?

When it comes right down to it, success in any endeavor is a matter of having talent, a positive attitude and a willingness to take action. It also helps to have a good list of ideas and useful resources to guide you.

Wouldn't you agree?

Music Promotion Tips You Need I've been publishing an e-mail newsletter called The Buzz Factor since 1995. Every issue is filled with music marketing tips and recommended tools for independent musicians. I recently went through the archives and compiled the best ideas, tips and strategies. The result is a new 68-page book (in .pdf format) called 197 Promotion Tips, Tricks and Resources for Indie Musicians -- a resource that I promise will give you a headful of ideas you can start using to promote yourself and take your music to the next level.

Here are some of the ideas you'll find in this new book:

  • The three main ingredients of indie music success (page 6)

  • What NOT to do with an e-mail PR campaign (page 7)

  • How one act landed international media exposure (page 10)

  • What to do if you aren't getting the music marketing results you want (page 12)

  • How one artist took advantage of national TV exposure (page 15)

  • One often-overlooked way to use your web site to get exposure (page 16)

  • Five ways to present your unique musical identity online (page 19)

  • One thing you shouldn't overlook when packaging your music (page 23)

  • The biggest mistake you can make with your first CD (page 25)

  • An eye-opening sales technique you should consider using to sell CDs (page 26)

  • What you should know about the audience burnout factor (page 28)

  • One mental trait that will virtually guarantee a more prosperous music career (page 29)

  • The secret search engine angle (page 32)

Good marketing ideas can be found in countless places. A web site or discussion forum here. A book or magazine there. Keeping track of them all and remembering to apply them is the real challenge. With 197 Promotion Tips, Tricks and Resources for Indie Musicians, years of useful Buzz Factor knowledge is available to you in one convenient package.

Other topics covered include:

  • How to uncover competing artists' online marketing strategies (page 33)

  • Borrow this idea from the Offspring (page 34)

  • The four key elements of music web site design (page 36)

  • How the Dixie Chicks used a very creative publicity ploy (page 37)

  • Why Courtney Love believes in the indie way (page 38)

  • One big mistake you're probably making with your web site (page 39)

  • A clever trick to tip the airway odds in your favor (page 39)

  • Four great ways to find record labels online (page 41)

  • How one band forced fans to listen to its songs (page 42)

  • Three ways to drive fans to your web site (page 43)

  • Get inside the mind of a top music publicist (page 43)

  • The first thing you should do when you get a request for your press kit (page 45)

Fourteen pages of the book feature a directory called 63 Killer Web Sites for Indie Artists. Among this list are sites that will help you sell CDs, reviewers who will write about your music and places that will promote your live shows. One site will hook you up with bands who want to do shows in other cities; another site gives you the inside scoop on the lucrative film soundtrack business. Some of these sites reveal Internet radio programs; others help you find a guitar player or keyboardist in a faraway city.

Even more resources you'll discover in the book:

  • How to sell your band photos and artwork on T-shirts, coffee mugs and mouse pads - at no cost to you (page 47)

  • Where to find free sheet music (page 51)

  • Visit dozens of sites where you can download free music clip art (page 55)

  • A great source for finding music industry day jobs (page 55)

  • How to find hundreds of music journalists and photographers online (page 56)

  • These two video shows reach more than 100,000 viewers, and producers are looking for new band videos to air (page 57)

  • The right ways and wrong ways to give away your music (page 63)

197 Promotion Tips, Tricks and Resources for Indie Musicians is available only as a .pdf file with clickable web site links. Complete download instructions will be e-mailed to you within 6 to 48 hours of placing your order.

Here's hoping all your music marketing efforts are fruitful!

-Bob

Music Marketing Tips to Help You Succeed P.S. I could easily charge 20 or 30 bucks for this collection of tips, but I want to keep it affordable. That's why, for a limited time, I'm making this e-book (all 68 pages of it) available to you for just $8.97. That's about four and a half cents per tip.

P.P.S. In case you're having second thoughts about making this title a part of your success library, you should know that it comes with a 60-Day, Money-Back Guarantee. At any time within two months of receiving it, if you don't feel the 197 tips in this book are helping you promote your music better, let me know and I'll gladly refund your money. And you can keep the e-book as my gift to you. What have you got to lose?

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Order by mail with a check or money order. Make payable to "Bob Baker" and send to Spotlight Publications, PO Box 43058, St. Louis, MO 63143. Be sure to include your name, address and e-mail with a note that you're ordering "197 Indie Music Promo Tips."